⎯ THE CHALLENGE
A COMPLEX PROJECT
WITH VERY TIGHT DEADLINES
Complete the entire process from start to finish in just 3 weeks, simultaneously coordinating schedules with pharmacies, managing the logistics of point-of-sale materials, and setting up displays at 560 retail locations nationwide—while accounting for unforeseen weather conditions.
⎯ OBJECTIVES
WHAT WERE WE SUPPOSED
TO ACHIEVE?
🎯 Roll out promotional point-of-sale displays in 560 pharmacies nationwide within a maximum of 3 weeks
📊 Audit the activities and point of sale at each pharmacy visited, using verifiable evidence
🤝 Coordinate three parties simultaneously: the call center, the logistics partner, and the field team
” COORDINATION BETWEEN THE CALL CENTER, LOGISTICS, AND THE FIELD WAS THE KEY THAT MADE IT POSSIBLE.”
SIG Spain Operations Team
⎯ THE SOLUTION
THREE PIECES THAT
FIT TOGETHER PERFECTLY
DEDICATED CALL CENTER TEAM
We make preliminary calls to each pharmacy to schedule the visit date, clean up the database, and relay any issues to the client before dispatching the field team.
SPECIALIZED LOGISTICS PARTNER
We have a logistics partner with experience in the pharmaceutical sector that ensured the POS materials arrived on time and in good condition at every point of sale, without any damage or delays.
EXPERT PHARMA FIELD TEAM
Professionals with specific experience in the pharmacy channel, with their own vehicles for transporting materials and trained in implementation and audit protocols.
⎯ RESULTS
THE NUMBERS
SAY IT ALL
529
PHARMACIES VISITED:
SUCCESSFULLY
8
NEGATIVE RESULTS THROUGHOUT
THE PROCESS
3SEM
TOTAL DURATION,
INCLUDING INCIDENTS
94%
SUCCESS RATE COMPARED
TO THE INITIAL TARGET
0
DELAYS IN
MATERIAL DELIVERY
100%
AUDIT COMPLETED
WITH EVIDENCE
⎯ KEY LESSONS LEARNED
WHAT WE’RE TAKING AWAY
FOR THE NEXT PROJECT
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