Contact

Contact

āŽÆ PETCARE SECTOR

YOUR BRAND,

WHERE THE OWNER

DECIDES.

The petcare market grows every year. But growing at the point of sale
takes more than distribution. It takes visibility, presence and constant
execution right where the pet owner makes their decisions.

āŽÆ WHAT WE DO IN PETCARE

PERFECT STORE, POS MATERIAL
INSTALLATION, IN-STORE STAFF
TRAINING, PLANOGRAMS, LOCAL
NEGOTIATIONS, AUDITS.

We help you improve your customers’ experience in
the petcare channel, with teams that know the sector well and are,
on top of that, Petfriendly!

PETCARE
Formación a suscriptores
Petcare Planogram updates and changes

The seasonality of the different categories within petcare forces stores to change their shelves at least twice a year. Brands are often asked to contribute to these changes, and that is where SIG plays a key role with highly experienced staff.

POS material installation for petcare

Many brands in this sector need support to install the materials that go with their point-of-sale campaigns successfully and quickly: antiparasitics, carriers and travel, hygiene, snacks and treats for pets. They have a lot at stake in very little time.

Perfect Store in the petcare sector

With up to 10,000 SKUs per store, the petcare channel is more and more competitive. At SIG we support in-store execution to secure assortments, space, promotions and secondary placements, with a team that knows the sector well and is, on top of that, Petfriendly!

Petcare retail audits

Good decisions start with the right information. At SIG we audit points of sale to give you real visibility: retailer changes, uptake of your promotions, competitor activity. With trained teams, a proven process and our own tools, on a recurring or one-off basis.

Local negotiations in petcare flagships

More and more petcare specialist retailers are opening flagship stores of over 1,500 mĀ². This lets brands negotiate secondary displays locally, which brings them more sales and a better shopping experience for the consumer.

In-store staff training in petcare stores

With such a wide assortment in petcare, training store staff well is key to offering recommendations tailored to each shopper. We have been training store staff for over 10 years, both online and in person, in the specialist channel.

We help you improve your customers’ shopping experience

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION ā†’

āŽÆ WHY SIG SPAIN IN PETCARE

PETCARE NEEDS
SPECIALISTS,
NOT GENERALISTS

The petcare channel has its own dynamics: specialist stores with expert advisors, big-box retailers with fiercely contested sections and an increasingly informed consumer. SIG Spain has teams with specific petcare experience who understand the differences between the specialist channel and the mass channel.

01

COVERAGE IN THE SPECIALIST AND MASS CHANNELS

From Kiwoko and Tiendanimal to Carrefour and Alcampo. Teams that know the rules of each channel and how to execute in it, without the differences between retailers creating friction.

02

EXPERIENCE IN HIGH-ROTATION CATEGORIES

Food, accessories, hygiene: categories with high rotation and complex shelf management. Our teams understand that complexity and are ready to handle it with agility and precision.

03

PETFRIENDLY TEAMS

It’s no small detail. A team that understands and enjoys the world of pets connects better with store staff and with the consumer. A feel for the sector shows, and it makes the difference.

āŽÆ OTHER SECTORS

WE ALSO WORK IN YOUR SECTOR

Every sector has its own rules at the point of sale.
Specialised teams so nothing gets lost in translation.

technology
cosmetics
PHARMACY
Banking
FMCG
petcare

IS YOUR BRAND WHERE IT NEEDS TO BE?

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION ā†’