⎯ TECHNOLOGY SECTOR

YOUR PRODUCT

IS GOOD.

MAKE IT SHOW.

In technology, the battle is won or lost at the point of sale.
The salesperson who knows how to explain your product, a well-updated
Planogram and POS materials synced with the campaign are what make the difference.

⎯ WHAT WE DO IN TECHNOLOGY

PERFECT STORE, PLANOGRAM
UPDATES, POS MATERIAL CHANGES,
IN-STORE STAFF TRAINING.

We help you improve your customer’s experience in the technology channel,
with high-performance teams and real-time tools to correct deviations on the spot.

Planogram updates for the technology sector

If there’s one sector where innovation moves at the speed of light, it’s technology. We work with leading brands across several categories, and one of the most requested services is updating tech Planograms. In most cases the requirement is to roll out across every point of sale in under 48 to 72 hours, a huge challenge that only experience and a thoroughly proven method can guarantee.

POS material changes for technology

Technology brands are highly dynamic and need their new communication campaigns synced both at the point of sale and beyond it. Many of them rely on partners like us to install those new materials flawlessly and in record time across all their stores at once.

Perfect Store in the technology sector

Regular visits by our Brand Advocates to selected retail stores. Their main goal is to make sure each one meets all the agreements set between head offices: assortment, space, strategic product placement, the state of the shelf or tables (cleanliness, device functionality, active demos, security tags, visibility materials, and so on).

In-store staff training for technology

If there’s one category where the shopper needs help making their final purchase decision, it’s technology. The assortment is so wide and the features so varied that brands need to make sure the advisors in specialist stores know their products’ strengths inside out and can argue for them at the point of sale. At SIG we have been offering this service for over 10 years, both online and offline. In the last year we delivered more than 10,000 training sessions, helping brands strengthen technical knowledge and consultative selling.

We help you improve your customers’ shopping experience

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION →

⎯ OUR STRENGTHS IN TECHNOLOGY

THREE REASONS
TECH BRANDS
TRUST SIG

We have three strengths in the technology sector. Together they
guarantee that every project, from a weekly Perfect Store to a 72-hour launch,
is executed with the quality and speed this channel demands.

01

PROCESSES AND TOOLS

We have the processes that guarantee selecting and training field teams in record time, and the real-time tools that let us correct deviations instantly. In a sector that moves this fast, that is essential.

02

THE LOGISTICS PARTNERS

We work with partners whose logistics processes and tools let us guarantee our client both the service and real-time tracking. With no middlemen to introduce delays on projects where every hour counts.

03

THE TEAM

We have a high-performance management team to handle projects of this kind, and specific, technical field profiles for both ongoing and tactical projects. Experience in the channel makes the difference.

⎯ SUCCESS STORIES

174
STORES

ROLLED OUT IN 72 HOURS

4 RETAILERS. CANARY ISLANDS
INCLUDED. 100%
ON TIME.

A leading manufacturer was launching a new family of devices under embargo, with a 72-hour rollout. The client’s target was 90%. SIG Spain delivered 100%, using AI to optimise routes, local tactical staff in every city and logistics sent to the islands ahead of time.

READ THE FULL CASE →

⎯ OTHER SECTORS

WE ALSO WORK IN YOUR INDUSTRY

Every sector has its own rules at the point of sale.
Specialised teams so nothing gets lost in translation.