⎯ FMCG SECTOR

SPEED

IS PART

OF THE SERVICE.

In FMCG, deadlines are tight and the unexpected is inevitable.
SIG Spain has the teams, the logistics and the experience to absorb
both without letting them affect the result.

⎯ WHAT WE DO IN FMCG

PERFECT STORE, AUDITS,
LOCAL NEGOTIATIONS,
POS MATERIAL INSTALLATION,
PLANOGRAM UPDATES.

We help you improve your customers’ experience in the
FMCG channel, with specialised teams and
experience in Spain’s leading retailers.

FMCG Planogram updates

Changes on FMCG shelves are very frequent, and usually the retailer handles them. But sometimes they ask brands to collaborate, or there are assortment changes that affect the category shelf and you want to speed up their rollout. That is where we can help you right away, with the right experience, team and tools.

POS material installation for FMCG

In the FMCG world, if there’s one sales lever that stands out above the rest, it’s the secondary placement. Since its cost keeps rising, it’s essential that it comes with POS materials that are as eye-catching as possible to grab your customer’s attention. At SIG we place your brand’s advertising material simultaneously across all the points of sale you need, controlling the whole process from start to finish, logistics management included.

Perfect Store in FMCG

Finding your brand in picture-perfect condition at the point of sale isn’t magic, it’s the work of teams that make sure day to day that the agreements between head offices are met: Planogram implementation, visible promotions, secondary placements, correct pricing, stock availability, a clean shelf and signage. At SIG we have the experience, the team, the process and the tools to maximise your return on investment.

Audits for the FMCG sector

The best decisions are always made when you have the right information. Knowing what’s happening in stores, both in terms of retailer changes and the uptake of your campaigns, as well as your competitors’ activity, can make the difference. At SIG we have the experience, the teams, the processes and the tools to run the FMCG audit you need, whether one-off or recurring.

Local negotiations to grow market share

We all know how tough the battle to stand out in stores is, and how the growing centralisation by retailers makes local action harder. But that is exactly where having a specialist like SIG can help you identify the points of sale where it’s viable to negotiate additional displays or introduce new products, securing your return on investment while you gain market share.

We help you improve your customers’ shopping experience

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION →

⎯ WHY SIG SPAIN IN FMCG

IN FMCG,
EXECUTION IS
THE STRATEGY

In FMCG, the difference between a brand that grows and one
that doesn’t rarely lies in the product. It lies in how it’s executed
at the point of sale. SIG Spain has teams specialised in FMCG with real
experience in the sector’s leading retailers.

01

EXPERIENCE WITH THE LEADING RETAILERS

We know the rules of each chain: their hours, their restrictions, the people in charge. Mercadona, Carrefour, Alcampo, Lidl, Aldi, Dia. That saves time and avoids problems from day one.

02

TEAMS READY FOR HEAVY PRODUCTS

FMCG logistics is not the same as installing a cosmetics display. Large-format POS materials, special transport, vehicles with loading permits. Our teams know that difference and act accordingly, with no surprises.

03

SPEED WITHOUT SACRIFICING QUALITY

125 stores in 3 days with 98% rollout. In FMCG, speed is part of the service and of the results. That’s what we guarantee on every project.

⎯ SUCCESS STORIES

125
STORES

ROLLED OUT IN JUST 3 DAYS

HEAVY LOGISTICS
IN RECORD TIME.

A brand needed to set up a promotional island (5 display units plus 1 gondola end per store) in 125 hypermarkets and supermarkets across Spain in just 3 days. The challenge: the materials were large and considerably heavy, the kind of POS material that doesn’t fit in a standard van. We handled the special transport from start to finish and deployed a team of 27 large-format assembly specialists. The result: 98% of the rollout completed and zero incidents attributable to SIG.

READ THE FULL CASE →

⎯ OTHER SECTORS

WE ALSO WORK IN YOUR SECTOR

Every sector has its own rules at the point of sale.
Specialised teams so nothing gets lost in translation.