WHAT DRIVES US

EVERY DAY

IN STORE.

Values are not words on a wall. They are the way
we make decisions, resolve the unexpected and respond
when things don’t go as planned.
Here are ours — and the proof that we live up to them.

⎯ WHO ARE WE?

PRINCIPLES THAT GUIDE
EVERY PROJECT

At SIG Spain, values are defined by how we work every day — in every store, with every client, facing every challenge. These are the six principles that guide everything we do.

20+

Years living
these values

87%

Of the team confirms
SIG Spain lives them

100%

On-time delivery
every time

Single point of
contact per project

ADAPTATION

“We adapt to the unexpected.”

In retail, nothing goes exactly as planned. Materials arrive late, dates shift, issues come up in store. Adapting is not improvising — it’s the ability to redirect without losing sight of the goal or the result.

RESPONSIBILITY

“We take every challenge as our own.”

Deadlines are not targets — they are commitments. 174 stores in 72 hours. 464 points of sale in 55 days. When something doesn’t go as planned, we communicate immediately and find the solution. No excuses.

COOPERATION

“We work as a team.”

The best results are never achieved alone — not within the SIG Spain team, nor with our clients. Cooperation is not a nice-sounding value; it’s the way we actually work, both in the field and in the office.

HONESTY

“We say things as they are.”

Real-time reporting, transparency when the unexpected happens, and honesty when something doesn’t go as planned. Trust is built with evidence, not promises. That’s what generates clients who come back year after year.

INITIATIVE

“We take the first step.”

We don’t wait for the client to spot the problem. Our field teams anticipate deviations, propose solutions and act before the unexpected affects the result. Executing with criteria means not waiting for instructions to do the right thing.

INNOVATION

“We look for better ways to do things.”

We use AI to optimise routes, technology to verify in-store activations in real time, and data to anticipate deviations. Innovation is not an end in itself — it’s how we improve our clients’ results, project by project.

WE LISTEN CAREFULLY,
WE PROPOSE TO SURPRISE
AND EXECUTE WITH PRECISION.

THE PRINCIPLE THAT HAS GUIDED EVERY PROJECT AT SIG SPAIN FROM DAY ONE

⎯ PARTNERS & COLLABORATORS

VALUES ARE ALSO MEASURED

BY WHO YOU

COLLABORATE WITH

At SIG Spain we believe a company is also defined by what it supports.
These are the partners and causes we work with,
because values don’t end at the office door.

Protection and adoption of greyhounds and other hunting dogs

Labour inclusion of people in vulnerable situations

Socio-occupational integration of people with intellectual disabilities

Cycling initiative raising funds for children with serious illnesses

⎯ Certifications

THE PROOF THAT THEY

ARE NOT JUST WORDS

Certifications are not trophies. They are verifiable evidence
that the values we claim to hold translate into real practices,
towards our team, our clients and the environment.

GREAT PLACE TO WORK®

CERTIFIED

SPAIN ・ 2026–2027

74 %

OF THE TEAM SAYS SIG SPAIN
IS A GREAT PLACE TO WORK

GREAT PLACE TO WORK

The GPTW certification is not an end in itself, it is the natural consequence of building a culture where people can grow, trust and give their best. Our team confirms it: SIG Spain is a great place to work. Individual development plans, transparency, shared purpose and an environment where commitment is recognised. That’s not certified with a badge, it’s built every day.

ECOVADIS BRONZE

Top 35%

SUSTAINABILITY RATING · JUL 2026

EcoVadis evaluates corporate sustainability practices across more than 130,000 companies worldwide.

The Bronze medal — Top 35% — certifies that SIG Spain ranks among the most committed companies in environmental responsibility, labour conditions, ethics and responsible supply chain management.

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