EXECUTING IN STORE
WITH CRITERIA
ALWAYS.
In retail, plans change constantly. We don’t just implement, we detect
deviations, prioritise and make decisions in real time so that every service
makes sense at that moment and at that point of sale.
⎯ SERVICES
Everything your brand
needs in-store
From the initial audit to real-time monitoring.
One single point of contact for the entire operation.
PERFECT STORE
Periodic visits to verify assortment, placement, POS materials and the shopping experience. Your brand exactly as it should be, always.
PLANOGRAM IMPLEMENTATION
We update and maintain the store aligned with your strategy. Products and demos in the right place.
NPI IMPLEMENTATION
Simultaneous launches across all of Spain in 48–72h. Exactly as your brand requires, no exceptions.
POS DISPLAY INSTALLATION
Promotional materials installed flawlessly and aligned with your campaign. No exceptions.
TRAINING FOR SALES ASSOCIATES
We train store teams to communicate your product correctly. When they know it, they sell it.
RETAIL AUDIT
Making decisions without point-of-sale data is a risk. Audits give you the information you need.
⎯ OUR DIFFERENCE
EXECUTING IS NOT JUST DOING.
IT’S KNOWING WHAT TO DO
AT EVERY MOMENT.
In retail, plans change constantly: materials that don’t arrive, planograms that no longer reflect reality, campaigns that lose impact sooner than expected.
Our field teams detect deviations, prioritise actions and make real-time decisions — because the difference lies not in executing, but in executing with criteria.
A SINGLE POINT OF CONTACT
From briefing to final reporting, one single contact for the entire operation.
REAL-TIME REPORTING
Clear KPIs and verifiable photographic evidence per store. You always know what’s happening.
SECTOR-SPECIALISED TEAMS
Technology, cosmetics, pharma, banking, FMCG, petcare — each sector has its own dedicated team.
100% ON-TIME DELIVERY
174 stores in 72h. 464 points of sale in 55 days. Deadlines are commitments.
⎯ HOW WE WORK
FOUR STEPS.
actual results.
ANALYSIS AND PLANNING
We carry out a retail audit of the starting point and define a tailored retail execution strategy.
COORDINATION AND LOGISTICS
We manage materials, teams and timings. No surprises, no delays.
IN-STORE EXECUTION
Retail execution in store: PLV implementation, planograms and brand activation with specialised teams.
MONITORING AND REPORTING
We measure, review and optimise in real time with transparent KPIs.
ANALYSIS AND PLANNING
We carry out a retail audit of the starting point and define a tailored retail execution strategy.
COORDINATION AND LOGISTICS
We manage materials, teams and timings. No surprises, no delays.
IN-STORE EXECUTION
Retail execution in store: PLV implementation, planograms and brand activation with specialised teams.
MONITORING AND REPORTING
We measure, review and optimise in real time with transparent KPIs.
⎯ SUCCESS STORIES
RESULTS THAT
SPEAKS FOR THEMSELVES
⎯ RETAIL EXECUTION PROCESS
174 STORES
National implementation in 72 hours
174 stores. 3 products. 72 hours. Simultaneous national retail rollout execution across the entire country with zero deviations. A product launch that demonstrated SIG Spain’s capacity as a retail execution agency at scale.
⎯ COMMERCIAL EXECUTION
+32 %
Knowledge sells
Brand activation in electronics retail: prescriber training that transformed the recommendation to the end customer. When the team knows the product, consumer electronics sales rise by 32%.
IS YOUR BRAND WHERE IT NEEDS TO BE?
Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal — for one country or the entire group network.