Contact

Contact

⎯ PHARMACY SECTOR

THE SALE

BEGINS WITH

THE RECOMMENDATION.

In pharmacies, the purchase decision is often made by the pharmacist,
not the consumer. SIG Spain steps into the pharmacy so that decisive
moment works in your brand’s favour.

⎯ WHAT WE DO IN PHARMACY

POS MATERIAL INSTALLATION,
PHARMACIST TRAINING, AUDITS…

We help you improve your customers’ experience in the pharmacy channel, with specialised teams and over 10 years of experience in the sector.

Formación a suscriptores
POS material installation in pharmacies and parapharmacies

More and more pharma products are moving out from behind the counter and selling in self-service mode, so visibility becomes a key factor to compete in an increasingly crowded space. SIG is present in both pharmacies and parapharmacies to make sure your brand stands out from the rest through the right installation of promotional materials.

Pharmacist training in pharmacy

In this sector, categories such as dermocosmetics, supplements and vitamins, phytotherapy, hair-loss products and children’s nutrition rely on on-the-spot recommendation to help the shopper. We have been training pharmacists for over 10 years. In the last year alone, we delivered more than 10,000 training sessions with professionals.

Audits for the pharmaceutical sector

The best decisions are always made when you have the right information. Knowing what happens at the point of sale (changes from retailers, campaign uptake, competitor activity) is essential. At SIG we have the experience, the teams, the processes and the tools to run the audit you need, whether one-off or recurring.

We help you improve your customers’ shopping experience

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION →

⎯ WHY SIG SPAIN IN PHARMACY

THE PHARMACY CHANNEL
NEEDS A
DIFFERENT TEAM

A generic sales rep doesn’t get the same results in pharmacy as a professional with specific experience in the channel. The pharmacist can tell straight away whether the person visiting understands their business or not. SIG Spain selects and trains teams with the profile and credibility the healthcare environment demands.

01

A PROFILE SPECIFIC TO THE CHANNEL

We select profiles with experience and credibility in the healthcare environment. The pharmacist is a professional, and we treat them as one. The pitch has to be technical, not commercial.

02

A TRANSFERABLE ARGUMENT, NOT JUST INFORMATION

Informing isn’t enough. You have to give the pharmacist a concrete argument they can use at the moment of recommendation.

03

COMMERCIAL INTELLIGENCE ON EVERY VISIT

Every visit is a source of information: competitor recommendations, unmet needs, product opportunities. Information the client didn’t have before the visit.

⎯ SUCCESS STORIES

98%

REACTIVATION RATE IN PHARMACY

+2.300 PHARMACIES.
THE GENERIC DIDN’T
WIN THIS TIME.

A pharmaceutical brand realised it was losing the recommendation battle at the point of sale. SIG Spain visited more than 2,300 pharmacies (53% above the initial target) with a team trained specifically for the channel.

READ THE FULL CASE →

⎯ OTHER SECTORS

WE ALSO WORK IN YOUR INDUSTRY

Every sector has its own rules at the point of sale.
Specialised teams so nothing gets lost in translation.

technology
cosmetics
PHARMACY
Banking
FMCG
petcare

IS YOUR BRAND WHERE IT NEEDS TO BE?

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION →