What is Commercial Outsourcing?
When a company seeks to expand its sales, one strategy it can use is commercial outsourcing. This means that the company hires a third party to take care of the commercial management of its products. In other words, the company outsources its sales department to another company specialized in that area. Commercial outsourcing can be of two types: sales outsourcing and marketing outsourcing. In the first case, the subcontracted company is in charge of the direct sale of the company’s products, while in the second, it handles marketing and promotion tasks.El outsourcing comercial puede ser de dos tipos: el outsourcing de ventas y el outsourcing de marketing. En el primer caso, la empresa subcontratada se encarga de la venta directa de los productos de la empresa, mientras que, en el segundo, se encarga de las tareas de marketing y promoción.
How can commercial outsourcing benefit the perfumery sector?
In the perfumery sector, commercial outsourcing can be very beneficial. By outsourcing the commercial management of their products, perfumery companies can focus on what they really know how to do well: develop and produce fragrances and related products. On the other hand, by hiring a company specialized in sales, they ensure that they have a team of professionals who know the market and know how to sell beauty and perfumery products. This means that the perfumery company benefits from the experience and knowledge of the subcontracted sales team. Moreover, commercial outsourcing can also help perfumery companies reduce costs. Hiring your own sales team can be very costly, especially when considering recruitment, training, salaries, and benefits. On the other hand, by outsourcing commercial management, the perfumery company only pays for the services it needs, without incurring additional expenses.
What services does SIG offer in the perfumery sector?
Commercial outsourcing companies can offer a wide variety of services in the perfumery sector: Direct sales, telemarketing, market research, online sales management, marketing strategy development…
These are the services that SIG offers in the perfumery sector:
- Point of Sale Management (Sales Reps): Understanding the situation of the perfumery product at the point of sale so that sales can be optimized quickly and effectively.
- Point of Sale Implementations: Correct installation, placement, and restocking of the product and promotional material from the perfumery company at the point of sale, taking care of the brand image.
- Brand Advocate – Beauty Advisor: Working on important aspects such as image, care, training, presence, communication, and reporting at each point of sale, so that the common goal is the consumer experience in the shopping space.
- Perfect Store: Detailed measurement of the point of sale through indicators of distribution, visibility, push, or product activation, this allows optimizing and improving to achieve the ‘Perfect Store’.
What are the advantages of commercial outsourcing in the perfumery sector?
Commercial outsourcing can have multiple advantages for perfumery companies. Some of the main ones include:
- Cost Reduction: Outsourcing commercial management can help perfumery companies reduce costs, as they don’t have to invest in hiring and training their own sales team.
- Access to Expertise and Experience: By outsourcing commercial management, perfumery companies can count on the knowledge and experience of a specialized sales team. This allows them to expand their customer base and improve their market positioning.
- Increased Efficiency: By subcontracting commercial management, perfumery companies can focus on their core activity: the development and production of fragrances and beauty products. This allows them to be more efficient and improve the quality of their products.
- Flexibility: By outsourcing commercial management, perfumery companies can adapt to market changes more quickly and efficiently. They can adjust their sales and promotion strategies based on market trends and consumer preferences.
- Improved Customer Service: By hiring a commercial outsourcing company, perfumery companies can improve customer service, as the subcontracted sales professionals are highly trained and can provide a more personalized and higher quality service.
- Risk Reduction: By outsourcing commercial management, perfumery companies can reduce the risks associated with hiring their own sales team. This includes financial risks, liability, and compliance.
Conclusions
In conclusion, commercial outsourcing can be very beneficial for perfumery companies. By outsourcing commercial management, perfumery companies can focus on what they really know how to do well: develop and produce fragrances and related products. In addition, by hiring a company specialized in sales, they ensure they have a team of professionals who know the market and know how to sell beauty and perfumery products. Commercial outsourcing can also help perfumery companies reduce costs, improve efficiency, be more flexible, improve customer service, and reduce the risks associated with hiring their own sales team. For these reasons, more and more perfumery companies are opting to outsource their commercial management and hire the services of a specialized commercial outsourcing company.
At SIG Spain, we are experts in commercial outsourcing, with over 30 years of experience and an international network in Europe.
Discover all our services and contact us for advice on which one best fits your needs.
