4 Advanced Techniques to Increase Sales at the Point of Sale (POS)

It goes without saying that in the world of business, success is measured by sales generated. But how do you increase sales? Of course, it’s not a matter of chance. To boost sales at the point of sale, it’s crucial to apply specific and effective strategies and techniques that stand out against the competition and attract new customers.

As always, at SIG, we give you the keys to apply the most efficient techniques to increase sales at the point of sale in your business. Keep reading!

1. Visual Merchandising Strategies to Capture Customer Attention

In sales, as in many other aspects of life, the first impression is what counts – or at least is very important. Therefore, one of the most relevant techniques is to apply visual merchandising strategies to capture customer attention. We can divide it into two blocks:

Design Attractive Window Displays

The window display is the business card of your store and must be eye-catching and attractive to capture the attention of potential customers. Don’t forget:

• Use vibrant and contrasting colors that highlight the products.
• Display seasonal or trendy products
• Regularly change the design of the window display to maintain customer interest.

Strategic Product Distribution

Another crucial point is the distribution of products at the point of sale.

The distribution of the items should follow a logic that facilitates both circulation through the space and the customer’s interaction with them. Some tips to achieve this are:

• Place the best-selling or high-demand products in easily accessible areas.
• Group complementary products to encourage cross-selling.
• Use visual elements and promotions to guide customers through the store.

2. Sales Techniques to Increase Transactions

We have created a first impression that will attract the customer and encourage them to buy. What’s next? Well, with two clear techniques:

Sales Staff Training

Sales staff is the main asset of any business. To ensure their good performance, optimal training in effective sales techniques and customer service is essential. This includes:

• Training for effective and persuasive communication.
• Deep knowledge of the products and services offered.
• Negotiation skills and closing sales.

Customer Loyalty

To keep customers satisfied and ensure recurring sales, it is necessary to implement loyalty strategies, such as:

• Reward with loyalty programs offering exclusive promotions and discounts.
• Provide excellent post-sale service and product warranties.
• Carry out follow-up and personalized attention to customers.

Learn about the training we conduct at SIG Spain here.

3. Use of Technology and Marketing Tools

The way of selling has changed dramatically in recent years. Online shopping has captured a large space, and digital marketing is an indispensable tool for promoting your business. We tell you what you need to know about this technique:

Mobile Apps and Online Platforms

The use of mobile apps and online platforms can increase sales by facilitating quick and easy access to information and promotions. Some recommended actions are:

• Create a mobile app for shopping and consulting information about your products.
• Use social media and digital marketing to promote offers and news.
• Implement online booking and purchasing systems to streamline the buying process.

Data Analysis and Decision Making

Data collection and analysis is another action that helps us make informed decisions and improve business performance. It’s important to:

• Use sales analysis and customer behavior software.
• Conduct surveys and market studies to identify customer trends and preferences.
• Set goals and objectives based on data to evaluate performance and adjust strategies.

Discover our tools, Celero One and SGPV, here.

4. Implement Promotions and Special Offers

There’s no doubt that promotions and special offers are an infallible technique to attract new customers. Take note:

Discounts and Temporary Promotions

Promotions and temporary discounts are an excellent way to increase sales at the point of sale. We give you some ideas to implement effective promotions:

• Offer time-limited discounts on specific products or categories.
• Conduct special promotions on commemorative dates and significant events.
• Establish “buy one, get the second at half price” offers to encourage the purchase of multiple products.

Financing Programs and Deferred Payments

Facilitating access to financing and deferred payments can also be a key factor in increasing sales at the point of sale. Don’t forget to consider:

• Establish agreements with financial institutions to offer credits to customers.
• Implement installment payment or interest-free deferred systems.
• Offer additional discounts for advance or cash payments.

Learn more about the implementations and promotions we carry out at the point of sale at SIG Spain.

Ready to Increase Your Sales?

As you’ve seen, increasing sales at the point of sale must follow a clear strategy of implementing efficient techniques in various areas, from visual merchandising to the use of technology and promotions. It’s essential to stay updated and adapt to market trends and changes to achieve success in the business world.

Follow our advice and see how your business stands out against the competition and ensures sustained sales growth. Go for it!