About Service Innovation Group: Our Mission & Values

Our Executive Team

Nati Bustamante

CEO

"For more than 10 years, I have led SIG Spain, thanks to the confidence that SIG, the leading group in Europe in Outsourcing Solutions, placed in me.

Over the years, I have learned that having a strong work team, enthusiasm, resilience, and humility are key elements for success in this business.

I am passionate about working with the SIG team, its clients, and collaborators; every day offers me an opportunity to learn. I always question everything we do, as I believe that complacency is a common enemy for all."

Frank Pérez

Commercial Director

"With more than 30 years of 'omnichannel' experience in the commercial field, in both the Horeca channel and the Modern channel (FMCG, retail, and e-commerce).

My orientation towards results and people has allowed me to successfully manage the complexity of change, both in the merging of teams and the outsourcing of positions.

Accustomed to leading processes of simplification and digital transformation, especially in commercial teams, with a focus on the consumer/buyer/client/point of sale."

Sergio Castaño

Business Intelligence Director

"I am passionate about self-learning on various topics, especially regarding computer science applied to the business world and the use of tools for data analysis and team management. I have developed my professional career in Microsoft environments, now known as Microsoft 365, with the purpose of creating solutions and reports through Power Automate, Power Apps, and Power BI that contribute to improving the company's processes, reducing costs, and accelerating the acquisition of clear and understandable information for clients."

Our Values

Adaptation

The market is always changing. We are ready, and we will anticipate changes to act accordingly.

Responsibility

Our clients' results are ours and our team's.

Cooperation

SIG makes the team work enthusiastically towards achieving its goals and objectives.

Honesty

Our leaders share objectives, situations, conflicts, and results with total transparency.

Initiative

We undertake and propose actions that suit our client and endorse their interests.

Innovation

A pioneer in the use of our own applications in order to carry out our work with total control and reliability.

1. Question Ourselves Every Day.

To surpass ourselves, leave the comfort zone and not stagnate the projects. We must always ask ourselves if it is possible to go one step further. Our clients push us, and we thank all of them for doing so.

2. Work as a Team with Our Client.

Listening to our client, paying attention to their decisions and expectations, is the right action for effective solutions. Offering flexibility to adapt to their needs.

3. Increase Sales.

Work on results, set achievable goals, work on a strategy, implement it, correct it, and ensure that our clients’ sales increase.

4. Quality.

We are the image of our clients at the point of sale; both our profiles and actions must maintain a quality that perfectly represents the brands we work with.

5. Profitability.

Every action must have a return, knowing the costs and the value of the executed action is fundamental. Transparency in information. Evaluate and cut any unprofitable activity, unless the strategy dictates that we must carry it out for a future benefit.