Challenge
Complete the entire process from start to finish in three weeks, while coordinating dates with pharmacies, logistics, setup, and so on…
Target
Roll out promotional point-of-purchase displays in 560 pharmacies.
Evaluate the campaign and the point of sale.
Solution
Assign a call center team to make preliminary calls to pharmacies to schedule visit dates.
Work with a specialized logistics partner to ensure that materials arrive at their destination on time and in good condition.
Field team with experience in the pharmaceutical sector.
Results
529 pharmacies visited,
only 8 refusals
3 weeks of activity (including weather-related factors)
Apprenticeships
Review the database to analyze dispersion across areas
Study visit times (not just implementation)
Preliminary calls help us refine the database, relay issues to the client, and decide whether or not to visit that location.
Need for vehicles to transport equipment.
Consider call management (in cases of refusals where visits are ultimately not made).