Trade Marketing: what it is and why your campaign doesn’t look the same in store
Trade Marketing turns a brand’s strategy into results at the point of sale, but many campaigns fail at in-store execution. Here’s what it is, why… Read more
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Brand Building Strategic Activation and Resources for Increased Visibility
A brand’s visibility goes far beyond simply being seen. Discover how brand-building, strategic activation, and expanded visibility resources help create experiences that generate recognition, emotional… Read more
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Trade Marketing Logistics: the part that no one sees… but that changes everything at the point of sale.
In retail there is something that all brands have experienced at one time or another: You’ve designed a great campaign, you’ve invested in creative, production… Read more
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GPV: the figure that transforms retail execution and makes the difference in Spain and Europe
The POS is the executor of the visibility strategy and acts as a direct interlocutor between the customer and the point of sale. Negotiate accessibility,… Read more
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Field Marketing in Retail: The Key to Ensuring Your Brand Truly Exists at the Point of Sale
In retail, there’s a reality that everyone knows but few are willing to say out loud: what happens in the store doesn’t depend solely on… Read more
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Brand Advocate: the person who organizes the point of sale and ensures that the brand truly “exists” in the Spanish retail sector
There’s something that all brands operating in Spain know, even though few will say it outright: at the point of sale, it’s not the brand… Read more