
B2B commercial outsourcing trends for large companies iEurope
If you are responsible for Trade Marketing at a company, you’ll surely be interested in knowing the B2B commercial outsourcing trends for large companies in… Read more

⎯ RETAIL KNOWLEDGE
Strategies, trends and real cases on retail execution,
point of sale and field marketing in Spain and Europe.
⭐️ FEATURED ARTICLE
⎯ POINT OF SALE MANAGER
In a market where more brands compete every day, the Point of Sale Manager is the silent figure who determines whether a strategy is seen or gets lost. Discover what a good GPV does and why managing is different from supervising.
Andrea Esperandío • 8 May 2026 • 4 minutes

If you are responsible for Trade Marketing at a company, you’ll surely be interested in knowing the B2B commercial outsourcing trends for large companies in… Read more

What is Commercial Outsourcing? When a company seeks to expand its sales, one strategy it can use is commercial outsourcing. This means that the company… Read more

Why is Commercial Outsourcing the Best Option for a Perfumery and Cosmetics Company? If you own a perfumery and cosmetics brand, you surely know how… Read more