If you are responsible for Trade Marketing at a company, you’ll surely be interested in knowing the B2B commercial outsourcing trends for large companies in 2023.
There’s no doubt that outsourcing has already become a key strategy in the business world, as it allows companies to reduce costs and increase operational efficiency.
Let’s start from the beginning, what is B2B commercial outsourcing?
It refers to a service focused on outsourcing the sales processes of companies.
At SIG, we target brands and/or department heads of companies who want to outsource their sales network, for any channel. We specialize in solutions for sales forces, point of sale management, and brand advocacy, among other services.
Today, we discuss the 6 latest trends that will mark B2B commercial outsourcing for large companies in 2023:
1. Artificial Intelligence applied to B2B commercial outsourcing
Artificial intelligence (AI) is transforming the way companies do business, and B2B business outsourcing is no exception.
In 2023, AI is expected to be increasingly used in B2B commercial outsourcing to improve efficiency in sales processes.
AI will allow companies to automate repetitive and monotonous tasks, as well as analyze large amounts of data to identify patterns and trends in customer behavior.
2. Greater focus on personalizing the customer experience
Another trend for 2023 is that companies offering B2B commercial outsourcing services will focus more on personalizing the customer experience.
This means that sales processes will be specifically designed to meet the needs and preferences of each customer.
Without a doubt, this will multiply customer satisfaction and increase the chances of closing a sale. B2B commercial outsourcing companies will use technology to collect information about customers and create detailed profiles to offer personalized solutions.
3. More mobile technology
This year, the use of mobile technology will be increasingly important in B2B commercial outsourcing.
Specialized companies are increasingly using mobile applications to access information in real-time about customers and sales.
The immediate effect of this is that sales teams can work more efficiently and productively, as they can access the information they need from anywhere and at any time.
4. Greater focus on data management
Data management is another field in which B2B commercial outsourcing companies will focus in 2023.
Data management allows companies to collect information about customers and sales processes, resulting in quality decisions.
How is it carried out? B2B commercial outsourcing companies use advanced data analysis tools to identify trends and patterns in sales data.
This greatly improves operational efficiency and helps increase sales.
5. Commitment to team collaboration
Another trend for this year by B2B commercial outsourcing companies is to increase the focus on collaboration among teams, a crucial component for the success of B2B commercial outsourcing.
Sales, marketing, and customer service teams must work together to provide an excellent customer experience, and B2B commercial outsourcing companies facilitate this collaboration through tools that improve communication and teamwork. The result will be a clear improvement in efficiency and overall productivity.
B2B commercial outsourcing companies will focus more on corporate social responsibility in 2023.
Specifically, they will be more concerned about the social and environmental impact of their operations and will look for ways to reduce their carbon footprint and contribute to sustainable development.
Labor rights and gender equity are two aspects that will be given special interest this year, generating a talent attraction effect.
B2B commercial outsourcing for large companies, all advantages
As you can see, the trends in B2B commercial outsourcing for large companies in 2023 will mainly focus on the application of advanced technology, personalizing the customer experience, data management, team collaboration, and corporate social responsibility.
If you are looking to improve operational efficiency and increase your brand’s sales, do not hesitate and count on us to exploit all your possibilities.
By outsourcing your sales processes, you can reduce costs, improve the quality of customer service, and focus on your core business.
Remember, it’s crucial to choose a reliable and experienced B2B commercial outsourcing provider to ensure the success of your strategy.
At SIG, a commercial outsourcing company with over 30 years of experience, we are fully aligned with these mentioned trends.
Enhancing our clients’ brand image, increasing their sales, and being market leaders are our main goals. We adapt to their specifics and work as a team on the best strategies to achieve their objectives.
Contact us to see how we can collaborate to boost your brand 🚀
You can also call us at +34 932 55 05 00.
