Challenge
Implement a new family of mobile devices (3 products), in 174 points of sale, in 4 different retailers, nationwide (including Balearic and Canary Islands), with embargo, in 72 hours.
Target
174 sales points, 90% in 72 hours
Solution
Search for tacticians in each of the cities involved, in order to meet the established deadline, avoiding displacements. Use of AI to define the team’s routes (maximum efficiency). Improvement of training guides for the field team (reduction of execution time in the store).
Results
100% of target stores completed on time. Improvement of the retention rate of field equipment.
Apprenticeships
Take advantage of the visit to collect more information about the campaign itself to help the client in their next decisions. We need a trained team in each area, to achieve the roll out kpi that the client sets us.