Challenge
Improve the in-store shopping experience for users of this brand of technology / mobile devices.
Target
Improve the level of attention received by the user in the store from the prescribers.
Solution
Annual training plan, on-site and online, for the employees of the most important retailers in this sector, on the new devices and their new functionalities, competitive advantages, cross-selling with accessories.
Results
Brand ambassadors at the point of sale, with maximum knowledge to sell more and better.10,708 trainings carried out in 2024.
Apprenticeships
Continuous training positions you as a leader at the point of sale, both in terms of brand awareness and sales.