Challenge
To change the furniture of a brand, massively in the Cosmetics and Perfumery channel, in the shortest possible time, counting only on morning hours for in-store execution.
Target
464 points of sale in 55 working days.
Solution
Logistics management, and coordination of freelancers, point of sale manager and store, so that everything is correctly synchronized.
Results
100% of the objectives achieved in all zones except Valencia, due to the DANA effect.
Apprenticeships
Having the support of retailers for this type of campaign is crucial for everything to go smoothly.