Challenge
That the pharmacy should sell this product when the consumer requires a generic.
Target
Visit 1500 pharmacies to reactivate a drug brand referral in this channel.
Solution
Visit the pharmacy on behalf of the brand, to inform them in a personalized way, and supported by graphic material, to achieve this reactivation of the brand.
Tailor-made team, with a qualified profile and experience in this pharmacy channel and its profiles.
Results
More than 2300 visits carried out with a result of 98 % in reactivation of the brand. 100 % of GIS, since the failures are due to causes beyond our control (POS closed, under renovation or not in the presence of the person in charge).
Apprenticeships
The visit brings more value than initially envisaged: it reactivates the product, improves the brand image and detects business opportunities.