Gran Consumo

Express FMCG display rollout

Challenge

Performing a correct logistics, in record time, having to handle all the material, and assuming the delays in the delivery of the materials by the customer.

Target

To implement a display of a new launch of a dairy products brand, in 77 POS in 5 days, at the peninsula level.

Solution

We have employed 100% GIS personnel, with more than 10 years of experience in this type of tasks (26 people).
Handling of the materials by languages and sending them by express transport to be able to implement them in the agreed times, despite the delay in the reception.

Results

Implementation in 74 points of sale, on schedule.
The 3 not implemented are due to the fact that they are under renovation and/or do not allow their installation.

Apprenticeships

Need to ensure from the brand, that the order pushes arrive on time, to avoid leaving empty displays.
Only with an experienced team, you can solve incidents of this caliber.

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