Challenge
To increase the use of a specific payment card by users in small businesses.
Target
Place visibility and perform terminal tests in 44% of the stores visited.
Solution
Exclusive field team for this project, which visits according to routes predetermined by the management team, with the necessary visibility materials and knowledge to approach the terminal test, and overcome the objections encountered when visiting points of sale without prior appointment.
Results
+ more than 62,000 establishments visited in one year. 53% with new material implanted, and 57% with terminal test performed.
Apprenticeships
The previous cleaning of the database of establishments and the use of route optimization tools are key to optimize the results of the visits.