The point of sale (POS) is crucial in marketing strategy, as it is where the buyer decides to choose your brand over the competition. In this article, we explore how SIG Spain maximizes brand impact at the POS, drawing on its extensive experience in the cosmetics and personal care sector.
The Importance of the “Last Mile” at the POS
The “last mile” refers to the final stage of the purchase process, where the consumer makes the buying decision. In the Perfume and Drugstore Modern (PDM) channel, this moment is critical as it is when the product choice is finalized. With 25 years of experience in the sector, SIG Spain understands the importance of captivating the consumer at this point.
Experience and Coverage
SIG Spain offers national coverage, including the islands, Andorra, Ceuta, and Melilla. Their team, specialized in perfumery and cosmetics, continually trains through e-Learning platforms, allowing them to adapt and plan according to their clients’ specific needs.
Strategies to Maximize Impact at the POS
1. Effective Outsourcing
According to Natividad Bustamante, General Director of SIG Spain, “outsourcing your point of sale activity with us is not delegating, it is adding to your team.” The SIG team brings extensive experience and knowledge to ensure success in achieving your objectives. This includes continuous process improvement and a constant vision of the market and its trends.
2. Comprehensive Logistics Management
SIG Spain relies on over 55,000 m² of warehouses for promotional materials, displays, and furniture. Their network of platforms distributed throughout Spain facilitates efficient product delivery at the point of sale. Additionally, traceability and sustainability are key aspects, with innovative processes for recycling and reusing materials.
3. Innovation and Transparency
Since 2000, SIG Spain has been a pioneer in using technology to visually and quantitatively demonstrate the success of their actions. Their exclusive tool, Celero One, allows real-time measurement of KPIs and visualization of each point of sale with photos on the same control panel. This transparency and ability to innovate ensure that clients can fully trust the results.
Phygital Solutions
SIG Spain is innovating with phygital solutions, which combine physical and digital elements to enhance consumer experience and increase brand interaction. These solutions include:
- Establishing lasting and recurring relationships with consumers.
- Better understanding of their needs.
- Improving the omnichannel shopping experience.
- Sharing news and promotions.
- Increasing traffic at the physical point of sale.
Featured Services from SIG Spain
SIG Spain offers a variety of services designed to maximize brand impact at the POS:
- Brand Advocacy: Specialized teams in building brand presence at the point of sale.
- Merchandising & POS Installations: Syndicated teams to reach all points of sale quickly and efficiently.
- Point of Sale Managers: Teams to identify opportunities and increase visibility at the point of sale.
- Perfect Store: Close collaboration with retailers to ensure an exceptional shopping experience.
Conclusion
At SIG Spain, we believe in understanding the individual needs of our clients and accompanying them every step of the way to achieve their goals. Under the motto “Tell us your concern and we will accompany you to achieve it,” our team and processes are designed to offer effective and personalized solutions.
To learn more about how SIG Spain can help you maximize your brand impact at the point of sale, don’t hesitate to contact us.
Contact:
Service Innovation Group Spain
Phone: 673 622 020
Frequently Asked Questions
The “last mile” refers to the final stage of the purchase process where the consumer decides to buy a product. It is crucial because it is the moment when the product choice is finalized, whether it is yours or the competition’s.
Celero One is an exclusive tool from SIG Spain that allows real-time measurement of KPIs and visualization of each point of sale with photos on the same control panel. This transparency and ability to measure results in real-time help ensure the success of actions at the point of sale.
Phygital solutions combine physical and digital elements to enhance the consumer’s shopping experience. They help establish lasting relationships, better understand customer needs, improve the omnichannel shopping experience, and increase traffic at the physical point of sale.
SIG Spain offers services such as Brand Advocacy, Merchandising & POS Installations, Point of Sale Managers, and Perfect Store, designed to maximize brand visibility and impact at the point of sale, ensuring an exceptional shopping experience.
What sets SIG Spain apart is their experience, national coverage, and constant technological innovation. They use exclusive tools like Celero One to provide transparency and measure results in real-time, ensuring efficient and effective management of actions at the point of sale.
The “last mile” is crucial because it is the point where the consumer makes the final purchase decision. An effective strategy at this stage can significantly influence the consumer’s choice and increase brand sales.
Traceability refers to the detailed tracking of products from origin to the point of sale. It is important because it ensures accuracy and timeliness in product delivery, minimizing errors and ensuring products are available when and where needed.
Continuous training allows the SIG Spain team to stay updated with the latest market trends and needs. Through e-Learning platforms, the team acquires specific knowledge that enables them to quickly adapt and offer personalized and effective solutions to their clients.
