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  • Services
    • Sectors
      • Banking
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  • Posicionamiento de marca

    Brand Building Strategic Activation and Resources for Increased Visibility

    26/06/2026
    Andrea Esperandio

    A brand’s visibility goes far beyond simply being seen. Discover how brand-building, strategic activation, and expanded visibility resources help create experiences that generate recognition, emotional… Read more

  • Logistica TradeMarketing

    Trade Marketing Logistics: the part that no one sees… but that changes everything at the point of sale.

    08/06/2026
    Andrea Esperandio

    In retail there is something that all brands have experienced at one time or another: You’ve designed a great campaign, you’ve invested in creative, production… Read more

  • GPV: the figure that transforms retail execution and makes the difference in Spain and Europe

    08/05/2026
    Andrea Esperandio

    The POS is the executor of the visibility strategy and acts as a direct interlocutor between the customer and the point of sale. Negotiate accessibility,… Read more

  • E-commerce Retail

    Field Marketing en retail: cómo convertir visitas en ventas

    14/04/2026
    Andrea Esperandio

    Del escaparate a la decisión de compra En retail cada detalle cuenta. Puedes tener la mejor campaƱa, el expositor mĆ”s llamativo o una promo increĆ­ble…… Read more

  • Brand Advocate

    Brand Advocate: the person who organizes the point of sale and ensures that the brand truly ā€œexistsā€ in the Spanish retail sector

    30/03/2026
    Andrea Esperandio

    There’s something that all brands operating in Spain know, even though few will say it outright: at the point of sale, it’s not the brand… Read more

  • Where Everything That Happens in Store Begins: SIG Spain’s KickOff

    16/03/2026
    Andrea Esperandio

    Before a campaign reaches the point of sale, many things happen behind the scenes: client meetings, strategic planning, team coordination, and operational preparation. But one… Read more

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