What is a Point of Sale Manager?
The POS manager executes visibility strategies and acts as the direct liaison between the client and the point of sale. They negotiate accessibility, visibility, and volume of the brands.
Point of Sale Management at Service Innovation Group Spain
At Service Innovation Group Spain, we train and support our POS managers to achieve the sales plan objectives of our clients. We analyze and implement action plans at the point of sale to minimize and eliminate stockouts. We work on all opportunities to increase the presence of our clients’ products at the point of sale. Furthermore, we strengthen communication ties with the distribution channel to ensure that our clients’ brands and the point of sale offer the consumer the best shopping experience.
Functions
The Sales Rep is usually invisible to the consumer, yet they are a fundamental part of the company’s marketing, as they are responsible for executing the marketing strategies and ensuring their effectiveness. A good Sales Rep will always have the following characteristics, ensuring that the company meets its objectives.
Characteristics of a good Point of Sale Manager
Commercial Spirit
The Sales Rep must be in contact with the point of sale managers, working with them to implement assortment, lineal, and communication improvements. For this, it is essential to be communicative and assertive to achieve a good relationship with the section manager, helping to meet the set objectives.
Image, Discourse, and Involvement
A POS Manager is the brand’s image to the point of sale managers, so it is crucial that the Sales Rep correctly conveys the company’s message and information. The manager must always be correct, professional, and have a sense of belonging to the brand they work for.
Initiative and Proactivity
The POS manager must have analytical skills and know their role in the centers they visit. Before the visit, the Sales Rep must understand the particularities and opportunities of the point of sale they will visit. This way, their work will be more effective, and they will achieve better results.
Teamwork
The Sales Rep does not work alone; they are supported by a commercial action and a team of professionals backing the action in the geographical areas where the brand decides to operate. Teamwork is essential for better results. That is why the combination of a clear project from our client, a focus from Service Innovation Group Spain on their objectives, and constant communication with the distribution channel are key for the teams of Service Innovation Group Spain to achieve excellence in their results.
Our commitment to the client is what makes the difference. We offer flexibility and personalized plans for all their needs. We are their hands and eyes at the point of sale, and that is why we believe we can exceed expectations every day, offering the best solutions for their projects.