Technology
Perfect Store, Planogram updating, POS changes, Prescriber training
We help improve your customer’s shopping experience.
Perfect Store in the technology sector
This service usually involves periodic visits by our brand ambassadors to certain retail stores, and its main objective is to ensure that each store complies with all the agreements reached between the headquarters, in terms of assortment, space, strategic location of the products, and that the condition of the shelves or tables are in perfect condition so that the consumer’s shopping experience is excellent (cleanliness, operation of the device, active demos, alarms, visibility materials, etc.).
Planogram update for the technology sector
Undoubtedly, if there is a sector where innovation moves at the speed of light, it is the technology sector. At SIG we work with the leading brands in several of their categories, and one of the most demanded services are the updates of their technological planograms, including the update of their assortments and communications. One of the requirements, in most cases, is that we implement in all your points of sale in less than 48-72 hours, which is a major challenge, and only experience and following a highly validated work method can guarantee the perfect implementation of these campaigns.
PLV changes for technology
Brands in the technology sector are very dynamic, and they need their new communication campaigns to be synchronized at the point of sale and outside it, so many of them count on partners like us to implement these new materials, flawlessly and in record time in all their stores simultaneously.
Training of prescribers for technology
If there is one category where the buyer needs help in making a final purchase decision, it is technology. The assortment is so wide, and its functionalities so varied, that brands need to ensure that the prescribers of specialized stores know perfectly the virtues of their products, and are able to argue them at the point of sale when consumers require it, to ensure that their shopping experience is excellent.
For more than 10 years SIG has been offering this training service to specialized stores staff, and we do it both online and offline. Over the last year, we delivered more than 10,000 training sessions, helping brands to strengthen technical knowledge and consultative sales.
