Pharmacy

We help you improve your customers’ shopping experience.

More and more products in the pharmaceutical sector are coming out from behind the counters and are sold in self-service mode, making Visibility a key element to compete in this increasingly populated territory. SIG is present in both pharmacies and drugstores to ensure that your brand stands out from the rest through the proper implementation of promotional materials.

In this sector, categories such as dermo-cosmetics, supplements and vitamins, phytotherapy and medicinal plants, hair loss, children’s nutrition, etc., require on-site prescription to help the buyer choose the most suitable product for his or her needs. And this is where more and more brands rely on trainers who are able to transmit in an agile and effective way the main features of your products and their suitability for each type of need. At SIG we have been providing this type of training to prescribers for more than 10 years, and in the last year we provided more than 10,000 training sessions to professionals.

The best decisions are always made when you have the right information, and, without a doubt, knowing what is happening at the point of sale, both in terms of changes by retailers, the acceptance of your campaigns, and having the pulse of the activity of your competitors, is essential to make strategic decisions that can make a difference.
At SIG we have the experience, equipment, processes, and tools to make the audit you need, both on a timely and periodic basis, to have a comprehensive analysis of the pharmaceutical point of sale.

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