PetCare
Perfect Store, POS implementation, Prescriber training, Planogram changes, Local negotiations, Audits
We help you improve your customers’ shopping experience.
Perfect Store in the Petcare sector
With up to 10,000 SKUs per store, the Petcare channel is becoming increasingly competitive. At SIG we support in-store execution to ensure assortment, space, promotions and second locations, with a team that knows the industry well… and is also Petfriendly!
POS implementation for Petcare
Many brands in this sector require support to successfully and quickly implement POS materials that accompany their campaigns at the point of sale, as they have a lot at stake in a short period of time: anti-parasite products, transport and travel, hygiene, snacks and pet treats.
Local Negotiations at Flagships Petcare
More and more Petcare specialized brands are opening Petcare Flagship stores, larger than 1,500m2, which allows the brands to have local negotiations of second showrooms at a local level, which is providing them with greater sales and above all a better shopping experience, since it allows the buyer to find their product more easily and at a better price.
Training for Petcare Store Prescribers
With such a wide assortment at Petcare, training store personnel well is key to providing recommendations tailored to each shopper. We have been training prescribers for more than 10 years, both online and in person.
Petcare Planogram Update and Change
The seasonality of the different categories within the Petcare sector forces stores to modify their shelves at least twice a year, and brands are often asked to contribute to these changes. And it is here where SIG plays an important role, since we have very experienced personnel in this type of actions, which guarantees agility and precision to perform it.
Petcare Retail Audits
Making good decisions starts with having the right information.
At SIG we audit points of sale to give you real visibility: retailer changes, shopper reaction, competitors’s activities. We do it with trained teams and our own tools.
