FMCG
Perfect Store, Audits, Local Negotiations, PLV’s Installation, Planograms Updating
We help you improve your customers’ shopping experience.
Perfect Store Mass consumption
Finding your brand in perfect condition in the points of sale is not the work of magic, but of the teams that watch over the day to day to ensure that the agreements between headquarters are fulfilled: implementation of planograms, visible promotions, second locations, correct prices, stock availability, cleanliness of the shelf, signage.
At SIG we have the experience, the team, the process and the tools to maximize the return on your investment.
Audits for the FMCG sector
The best decisions are always made when you have the right information, and without a doubt, knowing what is happening in the stores, both in terms of changes by retailers and the acceptance of your campaigns, as well as having the pulse of the activity of your competitors, can make the difference.
At SIG we have the experience, equipment, processes, and tools to make the FMCG audit you need, both on an occasional and periodic basis.
Local Negotiations to Increase Market Share
We all know how hard the battle to stand out in stores is, and that the greater verticality on the part of Retailers makes it difficult to act locally, in addition to the proliferation of proximity stores with limited space. But that’s where having a specialist like SIG can help you identify the selling points where it’s viable to negotiate additional exposures or introduce new products, so that we can ensure your ROI, while gaining market share.
Installation of PLVs for FMCG
In the world of FMCG if there is one sales lever that stands out above the rest, it is the second location, and given that the cost of it is increasingly high, it is key that this is accompanied by POS as noticeable as possible to capture the attention of your customer.
At SIG we have experts who place the advertising material of your brand, however complex it may be, and we do it simultaneously in all points of sale that you require. We control the entire process from start to finish, including the logistical management of materials. In these actions, there is no time to lose, in order to recover your investment, increasing your sales and your market share.
Updating planograms
Movements on the FMGC shelves are very frequent, and are usually carried out by the retailer itself. But we know that sometimes they ask for the collaboration of the brands or even for changes in your assortment, which have an impact on the category’s shelf, and you want to speed up its implementation. That is where we can help you, and our team can make these changes immediately, because we have the experience, the equipment, and the right tools.