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The Role of Logistics in the Success of a Trade Marketing Campaign
Logistics: The Silent Engine Behind Trade Marketing In trade marketing, a campaign’s success isn’t measured only by creativity or design but by what happens at the point of sale. If materials arrive late, get damaged, or aren’t installed correctly, the impact fades and the investment loses strength. That’s why we say logistics is the silent engine that turns strategy…
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How to Ensure Proper Planogram Implementation in Retail?
Why a Well-Executed Planogram Makes All the Difference? In retail, nothing happens by chance. Every product, every shelf, and every inch of space matters. A planogram is the roadmap that defines how each product should be displayed to maximize visibility and guide the shopper’s purchase decision. When it’s not followed, the effects are immediate: confusion, lost sales,…
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How Much Does It Cost to Update Retail Displays? Cost Breakdown and ROI
The Importance of Displays in Retail A display is not just a piece of furniture — it’s the first stage where your brand meets the shopper. Poor installation or an outdated design can stop even a leading product from selling. That’s why updating displays is not an expense but a strategic investment that directly impacts…
