The Importance of Displays in Retail
A display is not just a piece of furniture — it’s the first stage where your brand meets the shopper. Poor installation or an outdated design can stop even a leading product from selling. That’s why updating displays is not an expense but a strategic investment that directly impacts sales and brand perception. 🚀
Factors That Influence the Cost of Updating
There’s no single price. Every project varies depending on its scope, materials, logistics, and complexity. The main factors include:
- Type of display: permanent, temporary, or digital.
- Number of units: unit cost decreases in large-scale rollouts.
- Geographic location: transportation and installation time are key cost drivers.
- Materials and design: premium finishes or digital elements require higher initial investment.
- Associated services: dismantling, installation, auditing, and reporting.
Cost Breakdown by Phase
1. Production and Materials
This includes display manufacturing, graphic elements, lighting, and signage. It usually represents between 40% and 60% of the total budget.
2. Logistics and Storage
Covers transportation and warehousing. In large-scale deployments, it can account for 10% to 20% of the total budget.
3. In-Store Installation
The most critical phase. Poor assembly can ruin the entire investment. That’s why at SIG Spain, we work with specialized teams to guarantee flawless execution. This process represents between 15% and 25% of the total cost.
4. Removal and Recycling
Removing and recycling old displays adds about 5% to 10% to the total, but it enhances sustainability and keeps the store organized. 🌱
5. Auditing and Reporting
Updating only makes sense if it’s measurable. With geo-located audits and clear KPIs, performance is tracked and ROI is ensured.
How to Calculate ROI
ROI is not measured by sales alone, but also by:
- 📈 Sell-out increase after the update.
- 🔄 Faster product rotation and more dynamic shelves.
- 💡 Improved brand perception and a more premium experience.
- ✅ Fewer errors and execution issues.
- ⏱️ Longer fixture lifespan and durability.
Real Case: Measurable ROI
A technology brand invested €50,000 to update 200 displays. In just three months, sell-out grew by 15%, product rotation by 10%, and brand perception scores improved by 20%. Investment recovered in less than six months.
The Value of a Specialized Partner
At SIG Spain, we support brands throughout the entire process — from material reception and logistics to installation and real-time reporting. Industries like cosmetics, pharmacy, and petcare trust us to ensure every display fulfills its purpose 👉 to attract, inspire, and sell.
Frequently Asked Questions (FAQ)
It depends on the category. In cosmetics and technology, updates are usually made yearly or with every major product launch. In pharmacy or petcare, the cycles tend to be longer.
By planning ahead, reusing modular structures, and optimizing logistics — and most importantly, working with a partner who prevents costly errors.
Absolutely. Designing recyclable or modular displays reduces medium-term costs and enhances brand perception.
Conclusion
Updating retail displays is key to staying relevant in-store. When you combine smart design, precise execution, and real-time tracking, ROI multiplies. At SIG Spain, we turn every investment into measurable results. 💪