From Storefront to Purchase Decision
In retail, every detail matters. You can have the best campaign, the most eye-catching display, or an irresistible promotion… but if in-store execution fails, all that effort is lost. That’s where Field Marketing comes in—the discipline that ensures what’s designed in the office shines at the point of sale and, most importantly, translates into sales.
What Exactly Is Field Marketing?
It’s the real-world execution of your brand in stores. Field Marketing turns signage, fixtures, and planograms into tangible experiences for shoppers—making sure your product is where it should be, looks appealing, and enables frictionless decisions.
At SIG Spain, we handle it all: from assembling fixtures and displays to checking planograms, running real-time audits, and delivering reports before the shopper even leaves the store. All with one goal 👉 turn every visit into a sale.
Methods That Turn Visits into Sales
1. Perfect Store
The Perfect Store concept isn’t a dream—it’s an operational standard. Availability, order, visibility, fixtures in place, correct pricing, and active promotions. Everything that ensures every shopper perceives your brand as it’s meant to be.
2. Flawless Planogram Execution
A poorly executed planogram is like a map without a compass. At SIG Spain, we know that every facing counts: if your product isn’t where it should be, you lose visibility and sales opportunities. That’s why we ensure precise, consistent execution—never improvisation.
3. Real-Time Audits
Forget monthly reports. With our digital reporting system, brands know exactly what’s happening in-store at any given moment: stockouts, active promotions, or issues. Faster decisions, immediate results.
4. Campaigns That Truly Deliver
Launching a promotion too late is like showing up to a party after everyone’s gone. 😅 With our Field Marketing service, every seasonal campaign, product launch, or activation is executed right on schedule to ensure maximum ROI.
5. On-Site Training
A trained team sells better. We educate in-store staff on your products’ key features to create a more confident and effective shopping experience.
Tangible Benefits of Field Marketing
- 📈 Increased sell-out through perfectly executed campaigns.
- 🔄 Better product rotation thanks to precise in-store management.
- ✅ Fewer errors with real-time audits and quality control.
- 🤝 Stronger brand loyalty through consistent brand experiences.
Results That Speak for Themselves
A technology brand achieved a +18% sell-out increase after syncing its launch campaign with our field teams. In the beauty sector, we cut display setup errors by 30% during Black Friday. Precise execution, measurable results.
The Role of SIG Spain
At SIG Spain, we’re the “feet on the ground” for leading brands. Our formula: logistical agility + installation accuracy + instant reporting. We support industries like cosmetics, pharmacy, and petcare to ensure every strategy delivers real results.
Frequently Asked Questions (FAQ)
Trade Marketing designs the strategy with the retailer; Field Marketing brings it to life in-store—through installation, monitoring, and control.
With clear KPIs: planogram compliance, OSA, sell-out growth, and reduced out-of-stocks (OOS).
Primarily technology, cosmetics, pharmacy, and petcare—where flawless execution and visibility make all the difference.
Conclusion
Field Marketing isn’t an expense—it’s the investment that ensures your campaigns shine where it matters most: in-store. At SIG Spain, we turn every strategy into measurable, lasting results. 💪