Brand Advocacy in Retail: The Role That Truly Drives Sales in 2026
Learn how a Brand Advocate can boost your sales and promote your brand. Build customer loyalty Read more
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What Retail Activation Levers Can You Activate at the Point of Sale?
The in-store levers that most influence the shopper’s final decision are: presence, space, visibility, interactivity, training, shopper support, retailer support, information, speed of execution, and… Read more
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Business Process Outsourcing (BPO) in 2026: What It Is and Why Brands Are Choosing It Without Hesitation?
Five years ago, BPO was already a rising trend. In 2026, it has become a survival strategy for many brands. The competitiveness of retail, the… Read more
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Black Friday: The Strategy No One Tells You (And the One That Actually Drives In-Store Sales)
Thursday. Black Friday week.It feels like everything is calm… but today is exactly when the decisions are made that determine tomorrow’s sales. And because we’re… Read more
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Retail Execution KPIs: The 12 Essentials for 2026
Why Accurate Measurement Will Be Critical in 2026? In retail, executing well is no longer enough. In 2026, what will separate leading brands from the… Read more
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The Real Price of Doing It Wrong: The Hidden Costs of Poor In-Store Execution
The Cost of Poor Retail Execution: When Cheap Really Gets Expensive. Choosing the lowest-cost provider can feel like a win… until launch day arrives and… Read more