⎯ COSMETICS SECTOR

IMAGE

IS ALSO

BUILT.

In cosmetics, the in-store experience is part of the product.
A flawless opening, a well-built display and an up-to-date
Planogram are all part of what consumers perceive of your brand.

⎯ WHAT WE DO IN COSMETICS

PLANOGRAM UPDATES,
FIXTURE REPLACEMENT,
NEW STORE OPENINGS…

We support cosmetics brands at the point of sale,
from a new store opening to the weekly
maintenance of the Planogram.

Cosmetics Planogram Audits

Cosmetics is a highly dynamic sector, with products constantly coming and going and advertising campaigns that change fast. At SIG we help brands keep every point of sale up to date with their latest moves.

Cosmetics fixture replacement

Keeping a cosmetics brand’s glamour alive in-store demands a flawless display, and that means constantly renewing the fixtures. At SIG we are experts in managing fixture-change campaigns whether all at once or phased, always ensuring flawless execution.

Opening new cosmetics stores: everything from scratch

Every year hundreds of new points of sale open in cosmetics. At SIG we coordinate with brands and retailers to get everything ready from delivering and installing the fixtures to the right product display and brand communication.

We help you improve your customers’ shopping experience

Tell us the scope of your project. We’ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network.

REQUEST INFORMATION →

⎯ OUR STRENGTHS IN COSMETICS

THREE REASONS
BRANDS
TRUST SIG

We have three strengths in the cosmetics sector.
Together they guarantee that every project
is executed with the quality and agility this channel demands.

01

THE RETAILERS

We are approved suppliers across every banner in the FMCG and Perfumery & Cosmetics channel, and we work for more than 15 different chains. That means when we start a project, we already know the rules of each store.

02

THE LOGISTICS PARTNERS

We work with partners whose logistics processes and tools let us guarantee our client both the service and real-time tracking. With no middlemen to introduce errors.

03

THE TEAM

We have a management team dedicated to Cosmetics, with long experience in the sector. On the ground, we rely on a recurring team with the sensitivity this category requires.

⎯ SUCCESS STORIES

464 STORES

TRANSFORMED IN 55 WORKING DAYS

MORNINGS ONLY.
NOT A SINGLE
INCIDENT.

A leading cosmetics and perfumery brand needed to renew the fixtures across its points of sale throughout Spain. The constraint: only mornings were available, so as not to disrupt store operations. The result: 464 points of sale completed in 55 working days, with zero impact on activity and zero incidents.

READ THE FULL CASE →

⎯ OTHER SECTORS

WE ALSO WORK IN YOUR INDUSTRY

Every sector has its own rules at the point of sale.
Specialised teams so nothing gets lost in translation.