What is a Brand Advocate?
A Brand Advocate, often referred to as a Brand Defender, are individuals who, as users or knowledgeable supporters of a brand, actively promote its image and products. They play a crucial role in building brand loyalty and fostering continuous affinity with the brand.
If we search for this concept online, most entries will point to Brand Advocates targeting the end consumer: bloggers, community managers, influencers, who can make your brand relevant.
This approach is heavily focused on Digital Marketing. It’s positive because end consumers recognize and associate the product with these profiles, creating experience, affinity, and credibility. However, it is equally important to create experience, affinity, and credibility within the channels that distribute the brand’s products.
Can a Brand Advocate Improve My Brand Image and Increase Sales Through the Distribution Channel?
Yes. The Brand Advocate from Service Innovation Group Spain acts as a brand defender and executes marketing strategies for our clients at the point of sale. Our role involves closely collaborating as a link between the brand and the distribution channel.
Our Brand Advocates mission
Our mission includes the care and implementation of products, brand image, corporate elements, spaces, and product content, while also considering the needs and expectations of the distribution channel. Therefore, the Brand Advocate works to ensure that both parties achieve the best results.
The Brand Advocate not only executes the brand’s plans but also gathers opportunities and situations from the distribution channel. This allows for the development of customized plans for each point of sale.
Building Trust and Teamwork Between Brand and Distribution Channel
Our goal is for all parties—brand and distribution channel—to work together to offer the best shopping experience to the consumer. This approach helps the brand create a framework of exposure that increases product visibility, while the distribution channel provides customers with a comfortable, pleasant, and stimulating shopping space.
Our Commitment to Clients
Our commitment to clients is what makes the difference. We offer flexibility and personalized plans for all their needs. We act as their hands and eyes at the point of sale, continually striving to exceed expectations by offering the best solutions for their projects.