There’s much more going on behind the scenes at the point of sale than we realize.
Conversations about what really happens in the store: what works, what falls short, and what almost never shows up in reports.
“I invest a lot in marketing, and I have no way of knowing how much of it actually translates into sales. I suspect that some of it is being wasted, but I don’t know where.”
You’ll gain a new way to look at your Trade budget and identify where returns might be slipping through the cracks between the plan and the store.
Behind every well-executed shelf display, every product launch, and every shopping experience are people, processes, strategy, and technology. We discuss all of this with those who experience it firsthand, those who work on the sales floor, and those who decide where to invest.
The Execution You Can’t See
Field, trade, retail execution, implementation, POS, logistics.
Data and the Shopper
Business intelligence, shoppers, retail technology, BI.
People and the Future of Retail
Teams, culture, innovation, trends, real-world examples.
01
Why does half of the investment in trade marketing fail to generate the expected impact?
19.11.2026
02
How can you tell if your campaign is actually taking place in-store?
COMING SOON
03
You Can’t Sell What Isn’t on the Shelf: The Hidden Cost of Stockouts
COMING SOON
04
Make your product the one customers choose from the shelf
COMING SOON
05
Get the salesperson to recommend your product, not the one next to it
COMING SOON
06
Make sure the merchandise you pay for ends up on the shelves, not in a warehouse
COMING SOON
07
Trade Marketing Investments You Should Start Questioning
COMING SOON
08
The Perfect Launch: How to Prevent a New Product from Failing in Stores
COMING SOON
09
Invest more where you sell the most; don’t invest the same amount in every store
COMING SOON
10
What Really Sets Winning Brands Apart in the Store
COMING SOON