āÆ Retail Execution Ā· Field Marketing Ā· PETCARE
YOUR BRAND
at the shopper’s
point of decision.
“The owner already knows what he wants for his pet.
They decide right there on the shelf, in 3 seconds.
Is your brand there, in the right place, with the right message?“
+20K
MANAGED POINTS OF SALE
48H
AVERAGE NATIONAL IMPLEMENTATION
1
CAMPAIGN CONTACT PERSON
100%
REAL-TIME REPORTING
THE SHELF IS WHERE
it’s won or lost.
The pet care sector has grown by 12% in Spain over the past year. More brands, more products, and more competition for the same shelf space. In this context, point-of-sale execution isnāt just a complement to the strategyā it is the strategy.
76%
Most purchasing decisions in the pet care industry are made at the point of sale
3SEG
is the average amount of time a shopper spends evaluating a category on the shelf
+12%
Growth in the Pet Care sector in Spain over the past year
1 OUT OF EVERY 2
Customers switch brands if theirs isn’t displayed properly or if they can’t find it
āÆ The Diagnosis
Does sound
familiar to you?
The difference between growth and losing share in Pet Care
comes down to what happens on the shelf. Every day without control
is an opportunity your competitors will take.
WITHOUT SIG SPAIN
WITH SIG SPAIN
WITHOUT SIG SPAIN
WITH SIG SPAIN
āÆ PETCARE SERVICES
Everything your brand
needs in-store.
01
PERFECT STORE PET CARE
Regular visits by brand ambassadors specializing in pet care to check product assortment, placement, point-of-sale displays, and the shopping experience at each retail location.
02
PLANOGRAMS AND DISPLAY
Implementation and maintenance of planograms in the pet products aisle. Management of shelf space, product facing, and visibility to maximize the turnover of each SKU.
03
POS DISPLAY INSTALLATION
Promotional materials implemented flawlessly and tailored to your campaign. We manage the logistics of the materials with specialized partners.
04
NEW RELEASES
Simultaneous coordination of new product launches across the entire Pet Care retail network. Your new product on the right shelf, at the right time, throughout Spain.
05
TRAINING FOR PRESCRIBERS
We train store staff to recommend your brand with confidence and knowledge. In Pet Care, the advice of the sales associate is crucial.
06
PET CARE RETAIL AUDIT
Digitized visual audits with verifiable evidence by store. You know exactly whatās happening at each point of sale, without having to rely on assumptions.
āÆ How We Work
FOUR STEPS.
Flawless results.
A clear, measurable, and replicable process at
any Pet Care retail location in Spain.
ANALYSIS AND PLANNING
We understand your challenge, assess your current situation, and define an implementation strategy for the Pet Care channel.
COORDINATION AND LOGISTICS
We manage materials, equipment, and schedules with logistics partners specializing in pet care.
IN-STORE FULFILLMENT
Rollout, installation, and direct engagement with specialized teams in the pet industry.
MONITORING AND REPORTING
We measure, review, and optimize in real time using transparent KPIs and verifiable evidence.
ANALYSIS AND PLANNING
We understand your challenge, assess your current situation, and define an implementation strategy for the Pet Care channel.
COORDINATION AND LOGISTICS
We manage materials, equipment, and schedules with logistics partners specializing in pet care.
IN-STORE FULFILLMENT
Rollout, installation, and direct engagement with specialized teams in the pet industry.
MONITORING AND REPORTING
We measure, review, and optimize in real time using transparent KPIs and verifiable evidence.
āÆ CONTACT
YOUR PET CARE BRAND DESERVES
TO BE AT THE POINT OF DECISION.
Tell us about your challenge. We’ll get back to you in less than 24 hours with a proposal tailored to your brand and the Pet Care channel.
Our sales team will contact you on the same working day
No obligation. We simply listen to your challenge and tell you how weāll solve it
From initial contact through to the final report
āÆ FREQUENTLY ASKED QUESTIONS
EVERYTHING YOU
WANT TO KNOW
In Pet Care, field marketing means executing the brand strategy directly at the point of sale. This includes managing planograms, POS materials, store audits, and staff training to boost visibility and enhance the pet parent’s shopping experience.
In Pet Care, the Perfect Store model ensures that every point of sale meets the brand’s defined standards for visibility, assortment, planogram compliance, and communication.
The training empowers in-store teams (veterinarians and pet shop advisors) to effectively communicate your productās benefits and key selling points.
The Pet Care channel has unique characteristics: highly diverse store formats (veterinary clinics, specialized pet shops, mass market retail), influencers with strong recommendation power, and an emotionally highly invested shopper.
We handle the entire process: coordination with the manufacturer, warehousing with specialized logistics partners, distribution to each point of sale, and in-store assembly by our field teams
We operate across all industry channels: mass market retail, specialized pet stores, veterinary clinics, hypermarkets, and supermarkets.
Is your Pet Care brand winning where the shopper decides?