{"id":7525,"date":"2026-05-08T10:26:02","date_gmt":"2026-05-08T10:26:02","guid":{"rendered":"http:\/\/localhost:8000\/?p=7525"},"modified":"2026-06-29T11:49:45","modified_gmt":"2026-06-29T11:49:45","slug":"characteristics-of-a-good-pos-manager-sales-rep-sig-spain","status":"publish","type":"post","link":"https:\/\/sigespana.es\/en\/execution\/characteristics-of-a-good-pos-manager-sales-rep-sig-spain\/","title":{"rendered":"GPV: the figure that transforms retail execution and makes the difference in Spain and Europe"},"content":{"rendered":"\n<figure class=\"wp-block-image alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-1024x576.jpg\" alt=\"Point of Sale Manager\" class=\"wp-image-742\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-1024x576.jpg 1024w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-300x169.jpg 300w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-768x432.jpg 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-1536x864.jpg 1536w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In a market where every day more brands, more products and more promotions compete, there is a silent figure that determines whether a strategy is seen&#8230; or lost: the <a href=\"https:\/\/sigespana.es\/punto-de-venta\/\">Point of Sale<\/a> Manager (POS).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good GPV doesn&#8217;t just check linears. It does not only inform. It does not only accompany.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take action. Decide. Negotiate. Optimize. Execute.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And above all: take care of the brand presence where it really matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article brings together the best of the 6 previous contents to build a complete, human and practical vision of the GPV figure, its impact on visibility, ROI and shopper experience in Spain and the rest of Europe.<\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">What is a GPV and what does it represent for a brand?<\/h2>\n\n<p class=\"wp-block-paragraph\">The POS manager is the person who makes the brand strategy become a reality at the point of sale.<\/p>\n\n<p class=\"wp-block-paragraph\">It is the bridge between three worlds:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the brand<\/li>\n\n\n\n<li>the retailer<\/li>\n\n\n\n<li>and the physical store where 75% of purchases in Europe are decided.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Its purpose is not only to supervise, but to manage, a nuance that completely changes the operational impact.<\/p>\n\n<h2 class=\"wp-block-heading\">Supervising vs. managing: the difference that few explain<\/h2>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250704105234_0232_D-1024x576.jpg\" alt=\"\" class=\"wp-image-740\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250704105234_0232_D-1024x576.jpg 1024w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250704105234_0232_D-300x169.jpg 300w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250704105234_0232_D-768x432.jpg 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250704105234_0232_D-1536x864.jpg 1536w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250704105234_0232_D-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In retail, to supervise is to watch. To manage is to move. <\/p>\n\n<h3 class=\"wp-block-heading\">Supervise (vision of the past)<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Informa<\/li>\n\n\n\n<li>Audita<\/li>\n\n\n\n<li>Measure<\/li>\n\n\n\n<li>Detects incidents<\/li>\n\n\n\n<li>Analyzes what has already happened<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It is useful&#8230; but reactive.<\/p>\n\n<h3 class=\"wp-block-heading\">Manage (vision of the future)<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Negotiates space<\/li>\n\n\n\n<li>Acts on the linear<\/li>\n\n\n\n<li>Improved facing and presence<\/li>\n\n\n\n<li>Discharges assortment<\/li>\n\n\n\n<li>Resolves incidents<\/li>\n\n\n\n<li>Optimizes execution<\/li>\n\n\n\n<li>Advances retailer needs<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The GPV manages, not just &#8220;passes report&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">And this is where the real difference for a brand begins.<\/p>\n\n<h2 class=\"wp-block-heading\">Characteristics that distinguish a good GPV<\/h2>\n\n<h3 class=\"wp-block-heading\">Commercial spirit<\/h3>\n\n<p class=\"wp-block-paragraph\">They talk to decision-makers, negotiate, build relationships and represent the brand with professionalism.<\/p>\n\n<h3 class=\"wp-block-heading\">Real involvement with the brand<\/h3>\n\n<p class=\"wp-block-paragraph\">They feel the brand as their own, transmit its message and know how to explain it with conviction.<\/p>\n\n<h3 class=\"wp-block-heading\">Proactivity and analysis<\/h3>\n\n<p class=\"wp-block-paragraph\">Detect opportunities before they become problems: breakage, poor visibility, wasted space.<\/p>\n\n<h3 class=\"wp-block-heading\">In-depth product knowledge<\/h3>\n\n<p class=\"wp-block-paragraph\">They master differentials, benefits and objections to gain space and defend assortment.<\/p>\n\n<h3 class=\"wp-block-heading\">Teamwork<\/h3>\n\n<p class=\"wp-block-paragraph\">What happens in the store only works if there is coordination between field, office, customer and retailer.<\/p>\n\n<h3 class=\"wp-block-heading\">Adaptability and resilience<\/h3>\n\n<p class=\"wp-block-paragraph\">Retail changes every day; so do they.<\/p>\n\n<h2 class=\"wp-block-heading\">Why is point-of-sale management so crucial today?<\/h2>\n\n<p class=\"wp-block-paragraph\">In Europe, 76% of purchasing decisions are made at the point of sale.<\/p>\n\n<p class=\"wp-block-paragraph\">The shopper is informed&#8230; but decides in front of the shelf.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>ensures availability<\/li>\n\n\n\n<li>sort categories<\/li>\n\n\n\n<li>controls the execution<\/li>\n\n\n\n<li>gives visibility to the brand<\/li>\n\n\n\n<li>detects opportunities<\/li>\n\n\n\n<li>avoids sales losses<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">And above all: it ensures that what the brand plans upstairs, happens downstairs.<\/p>\n\n<h2 class=\"wp-block-heading\">When a GPV reduces breakage, increases sales (and ROI)<\/h2>\n\n<p class=\"wp-block-paragraph\">Stock-outs are one of the biggest sales leakages in Europe.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Constant monitoring<\/li>\n\n\n\n<li>Relationship with the retailer<\/li>\n\n\n\n<li>Chain failure detection<\/li>\n\n\n\n<li>Facing optimization<\/li>\n\n\n\n<li>Management in promotions<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">ROI is not improved by campaigns alone: it is improved by executing better.<\/p>\n\n<h2 class=\"wp-block-heading\">Keys to the success of an in-store VPP<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Clear and measurable objectives<\/li>\n\n\n\n<li>Ongoing evaluation<\/li>\n\n\n\n<li>Authentic communication with store<\/li>\n\n\n\n<li>Efficient time management<\/li>\n\n\n\n<li>Data-driven decision making<\/li>\n\n\n\n<li>Innovation in execution<\/li>\n\n\n\n<li>Continuous improvement<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/09\/IMG-1338-scaled-1-e1762354915767-1024x370.webp\" alt=\"Planograms Retail Cosmetics\" class=\"wp-image-9137\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/09\/IMG-1338-scaled-1-e1762354915767-1024x370.webp 1024w, https:\/\/sigespana.es\/wp-content\/uploads\/2024\/09\/IMG-1338-scaled-1-e1762354915767-300x109.webp 300w, https:\/\/sigespana.es\/wp-content\/uploads\/2024\/09\/IMG-1338-scaled-1-e1762354915767-768x278.webp 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2024\/09\/IMG-1338-scaled-1-e1762354915767-1536x556.webp 1536w, https:\/\/sigespana.es\/wp-content\/uploads\/2024\/09\/IMG-1338-scaled-1-e1762354915767-2048x741.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">And outsourcing? The fastest growing model in Spain and Europe <\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Scaling as required<\/li>\n\n\n\n<li>Expert profiles from day 1<\/li>\n\n\n\n<li>Integrated technology<\/li>\n\n\n\n<li>Reduce fixed costs<\/li>\n\n\n\n<li>Control and visibility<\/li>\n\n\n\n<li>Faster reaction<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How we work the figure of the GPV in <a href=\"http:\/\/sigespana.es\/en\/\">SIG Spain<\/a><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Profile selection according to category<\/li>\n\n\n\n<li>Continuous, technical and commercial training<\/li>\n\n\n\n<li>Real-time technology<a href=\"https:\/\/celero-one.com\/\" type=\"link\" id=\"https:\/\/celero-one.com\/\">(Celero One<\/a>)<\/li>\n\n\n\n<li>Stable operating processes<\/li>\n\n\n\n<li>Continuous connection with customer and retailer<\/li>\n\n\n\n<li>Vision Spain + Europe<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">GPV is much more than an operational role<\/h2>\n\n<p class=\"wp-block-paragraph\">The GPV is the figure that:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>makes the brand visible<\/li>\n\n\n\n<li>takes care of the shelves<\/li>\n\n\n\n<li>prevents sales leakage<\/li>\n\n\n\n<li>understands the shopper<\/li>\n\n\n\n<li>gathers the voice of the retailer<\/li>\n\n\n\n<li>turns strategy into results<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The future of retail is about people who can bring together strategy, data and execution.<\/p>\n\n<p class=\"wp-block-paragraph\">And that person, often invisible to the consumer, is the GPV.<\/p>\n\n<p class=\"wp-block-paragraph\">Because what happens in store determines the success of a brand.<\/p>\n\n<h2 class=\"wp-block-heading\">FAQ on GPV and point-of-sale management<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-999ab07b uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1f3951ec \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What does a GPV do in a store?<\/span><\/div><div class=\"uagb-faq-content\"><p>Manage visibility, stock, promotions, facing and execution.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-baed8662 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What is the difference between supervising and managing?<\/span><\/div><div class=\"uagb-faq-content\"><p>Supervising informs. Managing acts and transforms. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-94ac24c9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Why outsource GPV equipment?<\/span><\/div><div class=\"uagb-faq-content\"><p>Agility, scalability, technology and operational experience.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5d5ef54b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How does a GPV help reduce stock-outs?<\/span><\/div><div class=\"uagb-faq-content\"><p>Detects early, communicates fast and acts on the shelf.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-617fd571 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What technologies does a GPV use?<\/span><\/div><div class=\"uagb-faq-content\"><p>Audit systems, real-time reporting and data analysis (such as Celero One).<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a11ae8e0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What impact does a GPV have on sales and ROI?<\/span><\/div><div class=\"uagb-faq-content\"><p>More visibility, more availability and better execution = direct increase in ROI.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-48bf43cb \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What characterizes a good GPV?<\/span><\/div><div class=\"uagb-faq-content\"><p>Proactivity, commercial vision, communication, analysis and negotiation skills.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The POS is the executor of the visibility strategy and acts as a direct interlocutor between the customer and the point of sale. 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