{"id":11612,"date":"2026-03-16T16:17:10","date_gmt":"2026-03-16T16:17:10","guid":{"rendered":"https:\/\/sigespana.es\/?p=11612"},"modified":"2026-03-16T16:24:31","modified_gmt":"2026-03-16T16:24:31","slug":"sig-spain-kickoff-retail-execution","status":"publish","type":"post","link":"https:\/\/sigespana.es\/en\/sin-categoria\/sig-spain-kickoff-retail-execution\/","title":{"rendered":"Where Everything That Happens in Store Begins: SIG Spain&#8217;s KickOff"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls muted src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026.mp4\"><\/video><\/figure>\n\n\n\n<p>Before a campaign reaches the point of sale, many things happen behind the scenes: client meetings, strategic planning, team coordination, and operational preparation. But one moment marks the real start: our annual KickOff.<\/p>\n\n\n\n<p>This year, the Service Innovation Group Spain team met in Castelldefels, spending two intense days aligning ideas, reinforcing how we work together, and preparing for upcoming challenges.<\/p>\n\n\n\n<p>At SIG, we know one thing clearly: in retail, execution doesn\u2019t start in the store. It starts much earlier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When the Team Understands Each Other, Execution Improves<\/h2>\n\n\n\n<p>The brands we work with manage increasingly complex campaigns: multiple retailers, tight schedules, simultaneous implementations, and constant pressure to ensure strategy is reflected at the point of sale.<\/p>\n\n\n\n<p>For this to happen, one thing is essential: the team must function as a real team. This is where our KickOff becomes crucial.<\/p>\n\n\n\n<p>One of the most valuable parts of the event is team building, which this year we enhanced with the DISC model, a methodology that helps understand different behavioral styles within the team.<\/p>\n\n\n\n<p>Each person approaches challenges differently:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some are more analytical<\/li>\n\n\n\n<li>Others are action-oriented<\/li>\n\n\n\n<li>Some excel at coordination<\/li>\n\n\n\n<li>Others contribute with strategic vision<\/li>\n<\/ul>\n\n\n\n<p>Understanding these differences gives us something very valuable: better collaboration, smoother coordination, and ultimately better execution for our clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This Year\u2019s Message: Recognize Yourself, Value Yourself, Dare<\/h2>\n\n\n\n<p>Every SIG KickOff has a guiding theme for the year. This edition is clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognize what we already do well as a team.<\/li>\n\n\n\n<li>Value the talent behind each project.<\/li>\n\n\n\n<li>Dare to evolve and embrace challenges in a constantly changing sector.<\/li>\n<\/ul>\n\n\n\n<p>This mindset prepares us to take our clients\u2019 challenges as our own. It\u2019s not just about placing materials or setting up a display\u2014it\u2019s about ensuring the shopper experience reflects exactly what the brand wants to communicate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How This Translates into Service for Our Clients<\/h2>\n\n\n\n<p>The KickOff is not just an event: it is the foundation of operational excellence we deliver to our clients. Thanks to it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We coordinate field teams precisely, avoiding errors and delays.<\/li>\n\n\n\n<li>We improve visibility and consistency of execution at every point of sale.<\/li>\n\n\n\n<li>We reduce internal and retailer friction, making operations flow smoothly.<\/li>\n\n\n\n<li>We ensure that the brand\u2019s defined strategy is reflected in-store.<\/li>\n\n\n\n<li>We foster a culture of continuous improvement, translating into measurable results and satisfied clients.<\/li>\n<\/ul>\n\n\n\n<p>The result: an empowered, committed, and prepared team, ready to make every action at the point of sale tell the right brand story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KickOff Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focused faces and unexpected laughs.<\/li>\n\n\n\n<li>Honest and open conversations that strengthen collaboration.<\/li>\n\n\n\n<li>High team participation and individual &amp; collective empowerment.<\/li>\n\n\n\n<li>Deep understanding of how each style contributes to overall success.<\/li>\n\n\n\n<li>And the best part: all of this directly impacts the client experience and the results of the brands trusting SIG Spain.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-738x1024.jpg\" alt=\"\" class=\"wp-image-11609\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-738x1024.jpg 738w, https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-216x300.jpg 216w, https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-768x1065.jpg 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-1107x1536.jpg 1107w, https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-1476x2048.jpg 1476w, https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/KickOff2026SIG-scaled.jpg 1846w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs \u2014 KickOff and Retail Execution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Why hold annual KickOffs in retail?<\/h3>\n\n\n\n<p>They align teams, review learnings, and prepare for the new year\u2019s challenges. In retail and Trade Marketing, these meetings are key to improving project planning and execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does team culture affect point-of-sale execution?<\/h3>\n\n\n\n<p>When teams understand each other, communicate better, and share a common way of working, in-store execution is more consistent and efficient. Internal coordination results in more precise implementations and better response to incidents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the DISC model and why is it used in team building?<\/h3>\n\n\n\n<p>The DISC model identifies different behavioral styles within a team. It improves collaboration, communication, and decision-making, enhancing teamwork and in-field results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is it important to prepare the team before executing retail campaigns?<\/h3>\n\n\n\n<p>Behind every campaign that reaches the store there is coordination, planning, and prepared teams. Aligning the team allows brands\u2019 strategies to be executed with greater precision and consistency across the entire store network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before a campaign reaches the point of sale, many things happen behind the scenes: client meetings, strategic planning, team coordination, and operational preparation. But one moment marks the real start: our annual KickOff. This year, the Service Innovation Group Spain team met in Castelldefels, spending two intense days aligning ideas, reinforcing how we work together, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[22,55,1],"tags":[171,169,170,155,166,167,168],"sector":[],"tema":[],"class_list":["post-11612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-blog","category-sin-categoria","tag-disc-methodology","tag-field-marketing-teams","tag-in-store-execution","tag-point-of-sale-execution","tag-retail-execution","tag-retail-operations","tag-team-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIG Spain KickOff: Preparing Teams for Retail Execution<\/title>\n<meta name=\"description\" content=\"SIG Spain&#039;s KickOff prepares our team to execute retail campaigns flawlessly. Team building, DISC methodology, and alignment ensure success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIG Spain KickOff: Preparing Teams for Retail Execution\" \/>\n<meta property=\"og:description\" content=\"SIG Spain&#039;s KickOff prepares our team to execute retail campaigns flawlessly. Team building, DISC methodology, and alignment ensure success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\" \/>\n<meta property=\"og:site_name\" content=\"SIG SPAIN\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T16:17:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T16:24:31+00:00\" \/>\n<meta name=\"author\" content=\"Andrea Esperandio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Esperandio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\"},\"author\":{\"name\":\"Andrea Esperandio\",\"@id\":\"https:\/\/sigespana.es\/#\/schema\/person\/c15ec3e8c6966587357a584546ff5e1e\"},\"headline\":\"Where Everything That Happens in Store Begins: SIG Spain&#8217;s KickOff\",\"datePublished\":\"2026-03-16T16:17:10+00:00\",\"dateModified\":\"2026-03-16T16:24:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\"},\"wordCount\":630,\"publisher\":{\"@id\":\"https:\/\/sigespana.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png\",\"keywords\":[\"DISC methodology\",\"field marketing teams\",\"in-store execution\",\"point of sale execution\",\"retail execution\",\"retail operations\",\"team building\"],\"articleSection\":[\"Blog\",\"Blog\",\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\",\"url\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\",\"name\":\"SIG Spain KickOff: Preparing Teams for Retail Execution\",\"isPartOf\":{\"@id\":\"https:\/\/sigespana.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png\",\"datePublished\":\"2026-03-16T16:17:10+00:00\",\"dateModified\":\"2026-03-16T16:24:31+00:00\",\"description\":\"SIG Spain's KickOff prepares our team to execute retail campaigns flawlessly. Team building, DISC methodology, and alignment ensure success.\",\"breadcrumb\":{\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage\",\"url\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png\",\"contentUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png\",\"width\":2560,\"height\":786},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/sigespana.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Where Everything That Happens in Store Begins: SIG Spain&#8217;s KickOff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sigespana.es\/#website\",\"url\":\"https:\/\/sigespana.es\/\",\"name\":\"SIG SPAIN\",\"description\":\"Field Marketing y Gesti\u00f3n del Punto de Venta\",\"publisher\":{\"@id\":\"https:\/\/sigespana.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sigespana.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sigespana.es\/#organization\",\"name\":\"SIG SPAIN\",\"url\":\"https:\/\/sigespana.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sigespana.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png\",\"contentUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png\",\"width\":4801,\"height\":1381,\"caption\":\"SIG SPAIN\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sigespana.es\/#\/schema\/person\/c15ec3e8c6966587357a584546ff5e1e\",\"name\":\"Andrea Esperandio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e407b9091467f1bfe10c2a9124cacbcd570aa00966021f264900db82f5b47?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e407b9091467f1bfe10c2a9124cacbcd570aa00966021f264900db82f5b47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e407b9091467f1bfe10c2a9124cacbcd570aa00966021f264900db82f5b47?s=96&d=mm&r=g\",\"caption\":\"Andrea Esperandio\"},\"url\":\"https:\/\/sigespana.es\/en\/author\/andrea\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SIG Spain KickOff: Preparing Teams for Retail Execution","description":"SIG Spain's KickOff prepares our team to execute retail campaigns flawlessly. Team building, DISC methodology, and alignment ensure success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/","og_locale":"en_US","og_type":"article","og_title":"SIG Spain KickOff: Preparing Teams for Retail Execution","og_description":"SIG Spain's KickOff prepares our team to execute retail campaigns flawlessly. Team building, DISC methodology, and alignment ensure success.","og_url":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/","og_site_name":"SIG SPAIN","article_published_time":"2026-03-16T16:17:10+00:00","article_modified_time":"2026-03-16T16:24:31+00:00","author":"Andrea Esperandio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andrea Esperandio","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#article","isPartOf":{"@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/"},"author":{"name":"Andrea Esperandio","@id":"https:\/\/sigespana.es\/#\/schema\/person\/c15ec3e8c6966587357a584546ff5e1e"},"headline":"Where Everything That Happens in Store Begins: SIG Spain&#8217;s KickOff","datePublished":"2026-03-16T16:17:10+00:00","dateModified":"2026-03-16T16:24:31+00:00","mainEntityOfPage":{"@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/"},"wordCount":630,"publisher":{"@id":"https:\/\/sigespana.es\/#organization"},"image":{"@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage"},"thumbnailUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png","keywords":["DISC methodology","field marketing teams","in-store execution","point of sale execution","retail execution","retail operations","team building"],"articleSection":["Blog","Blog","Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/","url":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/","name":"SIG Spain KickOff: Preparing Teams for Retail Execution","isPartOf":{"@id":"https:\/\/sigespana.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage"},"image":{"@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage"},"thumbnailUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png","datePublished":"2026-03-16T16:17:10+00:00","dateModified":"2026-03-16T16:24:31+00:00","description":"SIG Spain's KickOff prepares our team to execute retail campaigns flawlessly. Team building, DISC methodology, and alignment ensure success.","breadcrumb":{"@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#primaryimage","url":"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png","contentUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png","width":2560,"height":786},{"@type":"BreadcrumbList","@id":"https:\/\/sigespana.es\/en\/blog-en\/sig-spain-kickoff-retail-execution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sigespana.es\/en\/"},{"@type":"ListItem","position":2,"name":"Where Everything That Happens in Store Begins: SIG Spain&#8217;s KickOff"}]},{"@type":"WebSite","@id":"https:\/\/sigespana.es\/#website","url":"https:\/\/sigespana.es\/","name":"SIG SPAIN","description":"Field Marketing y Gesti\u00f3n del Punto de Venta","publisher":{"@id":"https:\/\/sigespana.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sigespana.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sigespana.es\/#organization","name":"SIG SPAIN","url":"https:\/\/sigespana.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sigespana.es\/#\/schema\/logo\/image\/","url":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png","contentUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png","width":4801,"height":1381,"caption":"SIG SPAIN"},"image":{"@id":"https:\/\/sigespana.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sigespana.es\/#\/schema\/person\/c15ec3e8c6966587357a584546ff5e1e","name":"Andrea Esperandio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7e8e407b9091467f1bfe10c2a9124cacbcd570aa00966021f264900db82f5b47?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e8e407b9091467f1bfe10c2a9124cacbcd570aa00966021f264900db82f5b47?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e8e407b9091467f1bfe10c2a9124cacbcd570aa00966021f264900db82f5b47?s=96&d=mm&r=g","caption":"Andrea Esperandio"},"url":"https:\/\/sigespana.es\/en\/author\/andrea\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-scaled.png",2560,786,false],"thumbnail":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-150x150.png",150,150,true],"medium":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-300x92.png",300,92,true],"medium_large":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-768x236.png",768,236,true],"large":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-1024x314.png",1024,314,true],"1536x1536":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-1536x472.png",1536,472,true],"2048x2048":["https:\/\/sigespana.es\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-16-a-las-17.49.22-2048x629.png",2048,629,true]},"uagb_author_info":{"display_name":"Andrea Esperandio","author_link":"https:\/\/sigespana.es\/en\/author\/andrea\/"},"uagb_comment_info":0,"uagb_excerpt":"Before a campaign reaches the point of sale, many things happen behind the scenes: client meetings, strategic planning, team coordination, and operational preparation. But one moment marks the real start: our annual KickOff. This year, the Service Innovation Group Spain team met in Castelldefels, spending two intense days aligning ideas, reinforcing how we work together,&hellip;","_links":{"self":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/posts\/11612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/comments?post=11612"}],"version-history":[{"count":1,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/posts\/11612\/revisions"}],"predecessor-version":[{"id":11613,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/posts\/11612\/revisions\/11613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media\/11616"}],"wp:attachment":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media?parent=11612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/categories?post=11612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/tags?post=11612"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/sector?post=11612"},{"taxonomy":"tema","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/tema?post=11612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}