{"id":8591,"date":"2025-06-04T10:08:53","date_gmt":"2025-06-04T10:08:53","guid":{"rendered":"https:\/\/sigespana.es\/fmcg\/"},"modified":"2025-10-30T10:26:14","modified_gmt":"2025-10-30T10:26:14","slug":"fmcg","status":"publish","type":"page","link":"https:\/\/sigespana.es\/en\/services\/sectors\/fmcg\/","title":{"rendered":"FMCG"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull wp-duotone-unset-1\" style=\"padding-top:0;min-height:50vh;aspect-ratio:unset;\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Granini.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim wp-block-cover__gradient-background has-background-gradient has-custom-00305-a-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-f4cbbbe9 wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:0;padding-bottom:0\">\n<h1 class=\"wp-block-heading has-text-align-center has-primary-contrast-color has-text-color has-link-color wp-elements-74a76a074c1f88563254eeada9c5ffe6\" style=\"font-size:clamp(2.815rem, 2.815rem + ((1vw - 0.2rem) * 4.791), 5.45rem);letter-spacing:0.01rem;line-height:1.1\">FMCG<\/h1>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-primary-contrast-color has-text-color has-link-color wp-elements-7ac8bc07ecbdf2282e6b1de6500aec75\">Perfect Store, Audits, Local Negotiations, PLV&#8217;s Installation, Planograms Updating<\/h4>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">We help you improve your customers&#8217; shopping experience.<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img decoding=\"async\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/2025\/07\/DJI_20250715100346_0390_D-scaled.jpg\" alt=\"\" class=\"wp-image-7679\" style=\"border-radius:5px;aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color has-primary-contrast-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f0077621 wp-block-group-is-layout-flex\" style=\"border-color:#ebeced;border-width:1px;border-radius:8px;min-height:100%;padding-top:8px;padding-right:8px;padding-bottom:var(--wp--preset--spacing--50);padding-left:8px;box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-2217ed64 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-7d11359e0c4c31a88e0e98a54ba7ec65\" style=\"margin-bottom:0\"><strong><strong>Perfect Store Mass consumption<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">Finding your brand in perfect condition in the points of sale is not the work of magic, but of the teams that watch over the day to day to ensure that the agreements between headquarters are fulfilled: implementation of planograms, visible promotions, second locations, correct prices, stock availability, cleanliness of the shelf, signage.<br>At SIG we have the experience, the team, the process and the tools to maximize the return on your investment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color has-primary-contrast-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f0077621 wp-block-group-is-layout-flex\" style=\"border-color:#ebeced;border-width:1px;border-radius:8px;min-height:100%;padding-top:8px;padding-right:8px;padding-bottom:var(--wp--preset--spacing--50);padding-left:8px;box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-2217ed64 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-f52e2091f7ef770df62532f85df79c62\" style=\"margin-bottom:0\"><strong><strong>Audits for the FMCG sector<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">The best decisions are always made when you have the right information, and without a doubt, knowing what is happening in the stores, both in terms of changes by retailers and the acceptance of your campaigns, as well as having the pulse of the activity of your competitors, can make the difference.<br>At SIG we have the experience, equipment, processes, and tools to make the FMCG audit you need, both on an occasional and periodic basis.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img decoding=\"async\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-scaled.jpg\" alt=\"\" class=\"wp-image-742\" style=\"border-radius:5px;aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img decoding=\"async\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/2025\/07\/principiante-de-formacion-de-persona-de-negocios-en-practicas-scaled.jpg\" alt=\"\" class=\"wp-image-726\" style=\"border-radius:5px;aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color has-primary-contrast-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f0077621 wp-block-group-is-layout-flex\" style=\"border-color:#ebeced;border-width:1px;border-radius:8px;min-height:100%;padding-top:8px;padding-right:8px;padding-bottom:var(--wp--preset--spacing--50);padding-left:8px;box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-2217ed64 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-17f937b9279780787f89a5b58065c56c\" style=\"margin-bottom:0\"><strong><strong>Local Negotiations to Increase Market Share<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">We all know how hard the battle to stand out in stores is, and that the greater verticality on the part of Retailers makes it difficult to act locally, in addition to the proliferation of proximity stores with limited space. But that&#8217;s where having a specialist like SIG can help you identify the selling points where it&#8217;s viable to negotiate additional exposures or introduce new products, so that we can ensure your ROI, while gaining market share.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color has-primary-contrast-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f0077621 wp-block-group-is-layout-flex\" style=\"border-color:#ebeced;border-width:1px;border-radius:8px;min-height:100%;padding-top:8px;padding-right:8px;padding-bottom:var(--wp--preset--spacing--50);padding-left:8px;box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-2217ed64 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-fc32a08dd8c88f118eefa27e49b01db4\" style=\"margin-bottom:0\"><strong><strong>Installation of PLVs for FMCG<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">In the world of FMCG if there is one sales lever that stands out above the rest, it is the second location, and given that the cost of it is increasingly high, it is key that this is accompanied by POS as noticeable as possible to capture the attention of your customer.<br>At SIG we have experts who place the advertising material of your brand, however complex it may be, and we do it simultaneously in all points of sale that you require. We control the entire process from start to finish, including the logistical management of materials. In these actions, there is no time to lose, in order to recover your investment, increasing your sales and your market share.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1764\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/2025\/07\/1000016686.png\" alt=\"\" class=\"wp-image-736\" style=\"border-radius:5px;aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686.png 2160w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-300x245.png 300w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-768x627.png 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-1024x836.png 1024w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-1536x1254.png 1536w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-2048x1673.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img decoding=\"async\" src=\"http:\/\/localhost:8000\/wp-content\/uploads\/2025\/07\/DJI_20250715100401_0392_D-scaled.jpg\" alt=\"\" class=\"wp-image-711\" style=\"border-radius:5px;aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-border-color has-primary-contrast-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f0077621 wp-block-group-is-layout-flex\" style=\"border-color:#ebeced;border-width:1px;border-radius:8px;min-height:100%;padding-top:8px;padding-right:8px;padding-bottom:var(--wp--preset--spacing--50);padding-left:8px;box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-2217ed64 wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-bd3f0e76edaae71698650cb5750ce64b\" style=\"margin-bottom:0\"><strong><strong>Updating planograms<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">Movements on the FMGC shelves are very frequent, and are usually carried out by the retailer itself. But we know that sometimes they ask for the collaboration of the brands or even for changes in your assortment, which have an impact on the category&#8217;s shelf, and you want to speed up its implementation. That is where we can help you, and our team can make these changes immediately, because we have the experience, the equipment, and the right tools.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-e0e4babd wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column uag-hide-tab uag-hide-mob is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10vw\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-b3d90794 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\">Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center uag-hide-tab uag-hide-mob is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15vw\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-b3d90794 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/localhost:8000\/contacto\/\">Contact<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column uag-hide-tab uag-hide-mob is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10vw\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We help you improve your customers&#8217; shopping experience. Perfect Store Mass consumption Finding your brand in perfect condition in the points of sale is not the work of magic, but of the teams that watch over the day to day to ensure that the agreements between headquarters are fulfilled: implementation of planograms, visible promotions, second [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":8623,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-8591","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FMCG sector consulting: commercial strategy &amp; sales | SIG Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Explore how SIG Espa\u00f1a helps FMCG brands in Europe with commercial strategy, sales teams, channel optimisation and retail execution for sustainable growth\" 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