{"id":8591,"date":"2025-06-04T10:08:53","date_gmt":"2025-06-04T10:08:53","guid":{"rendered":"https:\/\/sigespana.es\/fmcg\/"},"modified":"2026-08-31T13:18:52","modified_gmt":"2026-08-31T13:18:52","slug":"fmcg","status":"publish","type":"page","link":"https:\/\/sigespana.es\/en\/services\/sectors\/fmcg\/","title":{"rendered":"FMCG"},"content":{"rendered":"\n<div class=\"wp-block-cover\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;min-height:1103px;aspect-ratio:unset;\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Granini.mp4\" style=\"object-position:14% 25%\" data-object-fit=\"cover\" data-object-position=\"14% 25%\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim wp-block-cover__gradient-background has-background-gradient has-custom-color-3-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-uagb-container uagb-block-29d5dd41 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6157d833\"><h2 class=\"uagb-heading-text\">\u23af FMCG SECTOR<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5ad7e8e4\"><h2 class=\"uagb-heading-text\">SPEED<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d6c14eaa\"><h2 class=\"uagb-heading-text\">IS PART<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b7dbe33d\"><h2 class=\"uagb-heading-text\"><span style=\"color: #9ccbee;\" class=\"stk-highlight\">OF THE SERVICE.<\/span><\/h2><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-calibri-font-family wp-elements-1 wp-block-paragraph\" style=\"color:#a2a0a0;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.989), 25px);\">In FMCG, deadlines are tight and the unexpected is inevitable. <br\/>SIG Spain has the teams, the logistics and the experience to absorb <br\/>both without letting them affect the result. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-becd2435 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-84245553\"><h2 class=\"uagb-heading-text\">\u23af WHAT WE DO IN FMCG<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5f6d7f37 animated slideInUp\"><h1 class=\"uagb-heading-text\">PERFECT STORE, AUDITS, <br\/>LOCAL NEGOTIATIONS, <br\/>POS MATERIAL INSTALLATION, <br\/><span style=\"color: #9ccbee;\" class=\"stk-highlight\">PLANOGRAM<\/span> <span style=\"color: #9ccbee;\" class=\"stk-highlight\">UPDATES.<\/span><\/h1><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-calibri-font-family wp-elements-2 wp-block-paragraph\" style=\"color:#a2a0a0;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.989), 25px);\">We help you improve your customers&#8217; experience in the <br\/>FMCG channel, with specialised teams and <br\/>experience in Spain&#8217;s leading retailers.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-0938bfa animated slideInUp\" data-slides-to-show=\"\" data-block-id=\"0938bfa\"><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-0938bfa-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"2000\" data-label-slide-of=\"Slide %%d of %%d\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4089977\" data-v=\"4\" data-block-id=\"4089977\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4089977-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4089977-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100346_0390_D-scaled.jpg\" alt=\"FMCG SIG\" class=\"wp-image-7679\" style=\"object-fit:cover;width:715px;height:400px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6c1fb18\" data-v=\"4\" data-block-id=\"6c1fb18\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6c1fb18-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6c1fb18-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-1024x576.jpg\" alt=\"Point of Sale Manager\" class=\"wp-image-742\" style=\"object-fit:cover;width:704px;height:400px\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-1024x576.jpg 1024w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-300x169.jpg 300w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-768x432.jpg 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-1536x864.jpg 1536w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100407_0393_D-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-00c7538\" data-v=\"4\" data-block-id=\"00c7538\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-00c7538-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-00c7538-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/principiante-de-formacion-de-persona-de-negocios-en-practicas-scaled.jpg\" alt=\"LOCAL NEGOTIATIONS\" class=\"wp-image-726\" style=\"object-fit:cover;width:704px;height:400px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ef15b13\" data-v=\"4\" data-block-id=\"ef15b13\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef15b13-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ef15b13-inner-blocks\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100401_0392_D-scaled.jpg\" alt=\"GRAN CONSUMO SIG\" class=\"wp-image-711\" style=\"object-fit:cover;width:851px;height:400px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-98ab9ea\" data-v=\"4\" data-block-id=\"98ab9ea\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-98ab9ea-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-98ab9ea-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"836\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-1024x836.png\" alt=\"POS MATERIAL INSTALLATION\" class=\"wp-image-736\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:400px\" srcset=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-1024x836.png 1024w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-300x245.png 300w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-768x627.png 768w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-1536x1254.png 1536w, https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/1000016686-2048x1673.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns animated slideInUp is-layout-flex wp-container-core-columns-is-layout-a1e5524a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column o-anim-hover has-border-color has-background has-global-padding is-layout-constrained wp-container-core-column-is-layout-0910e091 wp-block-column-is-layout-constrained\" style=\"border-color:#bcd1e4;border-width:1px;background-color:#f8fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<svg viewbox=\"0 0 48 48\" width=\"48\" height=\"48\" fill=\"none\" stroke=\"#253754\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect x=\"4\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"><\/rect>\n  <rect x=\"26\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"><\/rect>\n  <rect x=\"4\" y=\"26\" width=\"18\" height=\"18\" rx=\"2\"><\/rect>\n  <rect x=\"26\" y=\"26\" width=\"18\" height=\"18\" rx=\"2\"><\/rect>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4d8a9fd1\"><h6 class=\"uagb-heading-text\"><span style=\"color: #253754;\" class=\"stk-highlight\">FMCG Planogram updates <\/span><\/h6><\/div>\n\n\n\n<p class=\"has-secondary-contrast-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Changes on FMCG shelves are very frequent, and usually the retailer handles them. But sometimes they ask brands to collaborate, or there are assortment changes that affect the category shelf and you want to speed up their rollout. That is where we can help you right away, with the right experience, team and tools.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-border-color has-background has-global-padding is-layout-constrained wp-container-core-column-is-layout-0910e091 wp-block-column-is-layout-constrained\" style=\"border-color:#bcd1e4;border-width:1px;background-color:#f8fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<svg viewbox=\"0 0 48 48\" width=\"48\" height=\"48\" fill=\"none\" stroke=\"#253754\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect x=\"8\" y=\"6\" width=\"32\" height=\"36\" rx=\"2\"><\/rect>\n  <path d=\"M14 14h20M14 20h20M14 26h12\"><\/path>\n  <rect x=\"14\" y=\"32\" width=\"8\" height=\"4\" rx=\"1\"><\/rect>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-59c0ed2c\"><h6 class=\"uagb-heading-text\"><span style=\"color: #253754;\" class=\"stk-highlight\">POS material installation for FMCG<\/span><\/h6><\/div>\n\n\n\n<p class=\"has-secondary-contrast-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">In the FMCG world, if there&#8217;s one sales lever that stands out above the rest, it&#8217;s the secondary placement. Since its cost keeps rising, it&#8217;s essential that it comes with POS materials that are as eye-catching as possible to grab your customer&#8217;s attention. At SIG we place your brand&#8217;s advertising material simultaneously across all the points of sale you need, controlling the whole process from start to finish, logistics management included.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch o-anim-hover has-border-color has-background has-global-padding is-layout-constrained wp-container-core-column-is-layout-0910e091 wp-block-column-is-layout-constrained\" style=\"border-color:#bcd1e4;border-width:1px;background-color:#f8fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<svg viewbox=\"0 0 48 48\" width=\"48\" height=\"48\" fill=\"none\" stroke=\"#253754\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect x=\"4\" y=\"8\" width=\"40\" height=\"32\" rx=\"3\"><\/rect>\n  <path d=\"M4 16h40M16 8v8M32 8v8\"><\/path>\n  <circle cx=\"24\" cy=\"28\" r=\"6\"><\/circle>\n  <path d=\"M21 28l2 2 4-4\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8d5fa3d3\"><h6 class=\"uagb-heading-text\"><span style=\"color: #253754;\" class=\"stk-highlight\">Perfect Store in FMCG<\/span><\/h6><\/div>\n\n\n\n<p class=\"has-secondary-contrast-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">Finding your brand in picture-perfect condition at the point of sale isn&#8217;t magic, it&#8217;s the work of teams that make sure day to day that the agreements between head offices are met: Planogram implementation, visible promotions, secondary placements, correct pricing, stock availability, a clean shelf and signage. At SIG we have the experience, the team, the process and the tools to maximise your return on investment. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns animated slideInUp is-layout-flex wp-container-core-columns-is-layout-148df8ab wp-block-columns-is-layout-flex\" style=\"margin-top:-40px;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-stretch o-anim-hover has-border-color has-background has-global-padding is-layout-constrained wp-container-core-column-is-layout-0910e091 wp-block-column-is-layout-constrained\" style=\"border-color:#bcd1e4;border-width:1px;background-color:#f8fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<svg viewbox=\"0 0 48 48\" width=\"48\" height=\"48\" fill=\"none\" stroke=\"#253754\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <circle cx=\"22\" cy=\"22\" r=\"14\"><\/circle>\n  <path d=\"M32 32l10 10\"><\/path>\n  <path d=\"M18 22l3 3 6-6\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-52a5e1ee\"><h6 class=\"uagb-heading-text\"><span style=\"color: #253754;\" class=\"stk-highlight\">Audits for the FMCG sector<\/span><\/h6><\/div>\n\n\n\n<p class=\"has-secondary-contrast-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">The best decisions are always made when you have the right information. Knowing what&#8217;s happening in stores, both in terms of retailer changes and the uptake of your campaigns, as well as your competitors&#8217; activity, can make the difference. At SIG we have the experience, the teams, the processes and the tools to run the FMCG audit you need, whether one-off or recurring.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch o-anim-hover has-border-color has-background has-global-padding is-layout-constrained wp-container-core-column-is-layout-0910e091 wp-block-column-is-layout-constrained\" style=\"border-color:#bcd1e4;border-width:1px;background-color:#f8fdff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<svg viewbox=\"0 0 48 48\" width=\"48\" height=\"48\" fill=\"none\" stroke=\"#253754\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <path d=\"M8 36l8-8 8 8 16-16\"><\/path>\n  <circle cx=\"40\" cy=\"16\" r=\"4\"><\/circle>\n  <path d=\"M4 44h40\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b707428\"><h6 class=\"uagb-heading-text\"><span style=\"color: #253754;\" class=\"stk-highlight\">Local negotiations to grow market share<\/span><\/h6><\/div>\n\n\n\n<p class=\"has-secondary-contrast-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">We all know how tough the battle to stand out in stores is, and how the growing centralisation by retailers makes local action harder. But that is exactly where having a specialist like SIG can help you identify the points of sale where it&#8217;s viable to negotiate additional displays or introduce new products, securing your return on investment while you gain market share. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-850ee968 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"animated slideInUp has-primary-contrast-color has-text-color has-link-color has-bebas-neue-font-family wp-elements-8 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);font-size:clamp(34.313px, 2.145rem + ((1vw - 3.2px) * 3.146), 62px);\">We help you improve your customers&#8217; <span style=\"color: #9ccbee;\" class=\"stk-highlight\">shopping experience<\/span> <\/p>\n\n\n\n<p class=\"animated slideInUp has-light-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Tell us the scope of your project. We&#8217;ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network. <\/p>\n\n\n\n<div class=\"wp-block-buttons animated slideInUp is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/sigespana.es\/en\/contact\/\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;color:#253754\">REQUEST INFORMATION \u2192<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-6f57befc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-56b7d39f\"><h2 class=\"uagb-heading-text\">\u23af WHY SIG SPAIN IN FMCG<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0f06242d animated slideInUp\"><h2 class=\"uagb-heading-text\">IN FMCG, <br\/>EXECUTION <span style=\"color: #9ccbee;\" class=\"stk-highlight\">IS<\/span><br\/><span style=\"color: #9ccbee;\" class=\"stk-highlight\">THE STRATEGY<\/span><\/h2><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-calibri-font-family wp-elements-10 wp-block-paragraph\" style=\"color:#a2a0a0;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.989), 25px);\">In FMCG, the difference between a brand that grows and one <br\/>that doesn&#8217;t rarely lies in the product. It lies in how it&#8217;s executed <br\/>at the point of sale. <strong>SIG Spain has teams specialised in FMCG <\/strong><strong>with real <br\/>experience in the sector&#8217;s leading retailers.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns animated slideInUp is-layout-flex wp-container-core-columns-is-layout-a1e5524a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--primary);border-bottom-width:5px;background-color:#292929\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6124ab3b\"><h6 class=\"uagb-heading-text\">01<\/h6><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-7111b91e uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top animated fadeIn o-anim-hover\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">EXPERIENCE WITH THE LEADING RETAILERS<\/h3><\/div><p class=\"uagb-ifb-desc\">We know the rules of each chain: their hours, their restrictions, the people in charge. Mercadona, Carrefour, Alcampo, Lidl, Aldi, Dia. That saves time and avoids problems from day one.  <\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--primary);border-bottom-width:5px;background-color:#292929\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3ed96228\"><h6 class=\"uagb-heading-text\">02<\/h6><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-87d4e324 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top animated fadeIn o-anim-hover\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">TEAMS READY FOR HEAVY PRODUCTS<\/h3><\/div><p class=\"uagb-ifb-desc\">FMCG logistics is not the same as installing a cosmetics display. Large-format POS materials, special transport, vehicles with loading permits. Our teams know that difference and act accordingly, with no surprises.  <\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-bottom-color:var(--wp--preset--color--primary);border-bottom-width:5px;background-color:#292929\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b14e9ba\"><h6 class=\"uagb-heading-text\">03<\/h6><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-1fab630e uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top animated fadeIn o-anim-hover\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">SPEED WITHOUT SACRIFICING QUALITY<\/h3><\/div><p class=\"uagb-ifb-desc\">125 stores in 3 days with 98% rollout. In FMCG, speed is part of the service and of the results. That&#8217;s what we guarantee on every project.  <\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-74174b1f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns animated slideInUp is-layout-flex wp-container-core-columns-is-layout-a92ac6f7 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-ad7c68f1 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b4480dac\"><h2 class=\"uagb-heading-text\">\u23af SUCCESS STORIES<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-459259a3\"><h1 class=\"uagb-heading-text\">125 <br\/><span style=\"color: #9ccbee;\" class=\"stk-highlight\">STORES<\/span><\/h1><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-bebas-neue-font-family wp-elements-11 wp-block-paragraph\" style=\"color:#a2a0a0;margin-top:0px;margin-bottom:var(--wp--preset--spacing--40);font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.989), 25px);\">ROLLED OUT IN JUST 3 DAYS<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-bebas-neue-font-family\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:clamp(29.303px, 1.831rem + ((1vw - 3.2px) * 2.466), 51px);\">HEAVY LOGISTICS<br\/><span style=\"color: #9ccbee;\" class=\"stk-highlight\">IN RECORD<\/span> TIME.<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color has-calibri-font-family wp-elements-12 wp-block-paragraph\" style=\"color:#a2a0a0;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--50);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.682), 20px);\">A brand needed to set up a promotional island (5 display units plus 1 gondola end per store) in 125 hypermarkets and supermarkets across Spain in just 3 days. The challenge: the materials were large and considerably heavy, the kind of POS material that doesn&#8217;t fit in a standard van. We handled the special transport from start to finish and deployed a team of 27 large-format assembly specialists. The result: 98% of the rollout completed and zero incidents attributable to SIG.   <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-primary-contrast-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/heavy-logistics-in-record-time\/\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">READ THE FULL CASE \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\"><img decoding=\"async\" src=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/DJI_20250715100346_0390_D-scaled.jpg\" alt=\"FMCG SIG\" class=\"wp-image-7679\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-bf7e5d7d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0c3a1359\"><h2 class=\"uagb-heading-text\">\u23af OTHER SECTORS<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-213fb93d animated slideInUp\"><h2 class=\"uagb-heading-text\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">WE ALSO WORK <\/span>IN YOUR SECTOR<\/h2><\/div>\n\n\n\n<p class=\"animated slideInUp has-text-color has-link-color has-calibri-font-family wp-elements-13 wp-block-paragraph\" style=\"color:#a2a0a0;font-size:clamp(16.293px, 1.018rem + ((1vw - 3.2px) * 0.989), 25px);\">Every sector has its own rules at the point of sale. <br\/>Specialised teams so nothing gets lost in translation.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns animated slideInUp is-layout-flex wp-container-core-columns-is-layout-a1e5524a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1a1a1a;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<style data-wp-block-html=\"css\">\nsvg {\n  display: block;\n  margin: 0 auto;\n}\n\n<\/style>\n\n<svg viewbox=\"0 0 40 40\" width=\"40\" height=\"40\" fill=\"none\" stroke=\"#9CCBEE\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect x=\"4\" y=\"8\" width=\"32\" height=\"20\" rx=\"2\"><\/rect>\n  <path d=\"M14 28v4M26 28v4M10 32h20\"><\/path>\n  <circle cx=\"20\" cy=\"18\" r=\"4\"><\/circle>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-219b0d82\"><h6 class=\"uagb-heading-text\"><span style=\"color: #fff;\" class=\"stk-highlight\"><a href=\"https:\/\/sigespana.es\/en\/services\/sectors\/technology\/\" data-type=\"page\" data-id=\"33\">technology<\/a><\/span><\/h6><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1a1a1a;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<style data-wp-block-html=\"css\">\nsvg {\n  display: block;\n  margin: 0 auto;\n}\n<\/style>\n\n<svg viewbox=\"0 0 40 40\" width=\"40\" height=\"40\" fill=\"none\" stroke=\"#9CCBEE\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect x=\"12\" y=\"16\" width=\"16\" height=\"18\" rx=\"3\"><\/rect>\n  <rect x=\"16\" y=\"12\" width=\"8\" height=\"5\" rx=\"1\"><\/rect>\n  <path d=\"M20 8v4\"><\/path>\n  <path d=\"M17 8h6\"><\/path>\n  <path d=\"M16 22h8\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-05117703\"><h6 class=\"uagb-heading-text\"><span style=\"color: #fff;\" class=\"stk-highlight\"><a href=\"https:\/\/sigespana.es\/en\/services\/sectors\/cosmetics\/\" data-type=\"page\" data-id=\"31\">cosmetics<\/a><\/span><\/h6><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1a1a1a;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<style data-wp-block-html=\"css\">\nsvg {\n  display: block;\n  margin: 0 auto;\n}\n<\/style>\n\n<svg viewbox=\"0 0 40 40\" width=\"40\" height=\"40\" fill=\"none\" stroke=\"#9CCBEE\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect x=\"8\" y=\"8\" width=\"24\" height=\"24\" rx=\"4\"><\/rect>\n  <path d=\"M20 14v12M14 20h12\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c44f826a\"><h6 class=\"uagb-heading-text\"><span style=\"color: #fff;\" class=\"stk-highlight\"><a href=\"https:\/\/sigespana.es\/en\/services\/sectors\/pharmacy\/\" data-type=\"page\" data-id=\"37\">PHARMACY<\/a><\/span><\/h6><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1a1a1a;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<style data-wp-block-html=\"css\">\nsvg {\n  display: block;\n  margin: 0 auto;\n}\n<\/style>\n\n<svg viewbox=\"0 0 40 40\" width=\"40\" height=\"40\" fill=\"none\" stroke=\"#9CCBEE\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <path d=\"M6 16l14-8 14 8\"><\/path>\n  <rect x=\"10\" y=\"16\" width=\"4\" height=\"12\" rx=\"0.5\"><\/rect>\n  <rect x=\"18\" y=\"16\" width=\"4\" height=\"12\" rx=\"0.5\"><\/rect>\n  <rect x=\"26\" y=\"16\" width=\"4\" height=\"12\" rx=\"0.5\"><\/rect>\n  <path d=\"M6 28h28M6 32h28\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-16ca62d2\"><h6 class=\"uagb-heading-text\"><span style=\"color: #fff;\" class=\"stk-highlight\"><a href=\"https:\/\/sigespana.es\/en\/services\/sectors\/banking\/\" data-type=\"page\" data-id=\"41\">Banking<\/a><\/span><\/h6><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1a1a1a;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<style data-wp-block-html=\"css\">\nsvg {\n  display: block;\n  margin: 0 auto;\n}\n<\/style>\n\n<svg viewbox=\"0 0 40 40\" width=\"40\" height=\"40\" fill=\"none\" stroke=\"#9CCBEE\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <path d=\"M4 6h4l5 18h16l4-12H12\"><\/path>\n  <circle cx=\"16\" cy=\"32\" r=\"2\"><\/circle>\n  <circle cx=\"28\" cy=\"32\" r=\"2\"><\/circle>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f9d04d32\"><h6 class=\"uagb-heading-text\"><span style=\"color: #fff;\" class=\"stk-highlight\"><a href=\"https:\/\/sigespana.es\/en\/services\/sectors\/fmcg\/\" data-type=\"page\" data-id=\"39\">FMCG<\/a><\/span><\/h6><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column o-anim-hover has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#1a1a1a;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<style data-wp-block-html=\"css\">\nsvg {\n  display: block;\n  margin: 0 auto;\n}\n<\/style>\n\n<svg viewbox=\"0 0 40 40\" width=\"40\" height=\"40\" fill=\"none\" stroke=\"#9CCBEE\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <circle cx=\"14\" cy=\"10\" r=\"3\"><\/circle>\n  <circle cx=\"26\" cy=\"10\" r=\"3\"><\/circle>\n  <circle cx=\"8\" cy=\"18\" r=\"3\"><\/circle>\n  <circle cx=\"32\" cy=\"18\" r=\"3\"><\/circle>\n  <path d=\"M20 34c-6 0-12-4-12-10 0-3 2-5 4-6 2-1 5 2 8 2s6-3 8-2c2 1 4 3 4 6 0 6-6 10-12 10z\"><\/path>\n<\/svg>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-73b7b4a9\"><h6 class=\"uagb-heading-text\"><span style=\"color: #fff;\" class=\"stk-highlight\"><a href=\"https:\/\/sigespana.es\/en\/services\/sectors\/petcare\/\" data-type=\"page\" data-id=\"35\">petcare<\/a><\/span><\/h6><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-4d5c595e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"animated slideInUp has-primary-contrast-color has-text-color has-link-color has-bebas-neue-font-family wp-elements-14 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);font-size:clamp(50.171px, 3.136rem + ((1vw - 3.2px) * 5.662), 100px);\">IS YOUR BRAND <span style=\"color: #9ccbee;\" class=\"stk-highlight\">WHERE IT NEEDS TO BE?<\/span><\/p>\n\n\n\n<p class=\"animated slideInUp has-light-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Tell us the scope of your project. We&#8217;ll get back to you in less than 24 hours with a tailored proposal for one country or the entire group network. <\/p>\n\n\n\n<div class=\"wp-block-buttons animated slideInUp is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/sigespana.es\/en\/contact\/\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;color:#253754\">REQUEST INFORMATION \u2192<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u23af WHAT WE DO IN FMCG PERFECT STORE, AUDITS, LOCAL NEGOTIATIONS, POS MATERIAL INSTALLATION, PLANOGRAM UPDATES. We help you improve your customers&#8217; experience in the FMCG channel, with specialised teams and experience in Spain&#8217;s leading retailers. FMCG Planogram updates Changes on FMCG shelves are very frequent, and usually the retailer handles them. But sometimes they [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":8623,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-8591","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial execution and visibility in FMCG | SIG Spain<\/title>\n<meta name=\"description\" content=\"Retail execution specialists for FMCG products, with audits, POS material installations and store analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/sectors\/fmcg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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