{"id":8751,"date":"2025-06-12T09:09:36","date_gmt":"2025-06-12T09:09:36","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/technology-case-study-2\/"},"modified":"2026-08-13T12:56:41","modified_gmt":"2026-08-13T12:56:41","slug":"technology-case-study-2","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/","title":{"rendered":"Retail execution tech 174 store en 72h"},"content":{"rendered":"\n
\n

\u23af THE CHALLENGE<\/span><\/p>\n\n\n\n

174 STORES. 4 RETAILERS.INCLUDING THE CANARY ISLANDS. 72 HOURS.<\/span> <\/h2>\n\n\n\n
\n

A leading manufacturer of mobile devices was launching a new family of three products. The launch date was subject to an embargo\u2014the product could not be displayed in stores before the agreed-upon time\u2014and the nationwide rollout had to be completed within 72 hours<\/strong> of the embargo being lifted. The scope: 174 points of sale across four different retailers<\/strong>, spread throughout Spain, including the Balearic Islands and the Canary Islands. This is no minor logistical detail\u2014the Canary Islands require a flight, advance coordination of materials, and a local team. Any failure in that chain makes it impossible to arrive on time. The client’s goal was clear: to roll out the system to 90% of the stores within 72 hours.<\/strong>SIG Spain set out to exceed that goal.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

174<\/p>\n\n\n\n

STORES<\/p>\n<\/div>\n\n\n\n

\n

4<\/p>\n\n\n\n

DIFFERENT RETAILERS<\/p>\n<\/div>\n\n\n\n

\n

3<\/p>\n\n\n\n

NEW PRODUCTS<\/p>\n<\/div>\n\n\n\n

\n

72H<\/mark><\/p>\n\n\n\n

TOTAL DURATION<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

\n

\u23af OBJECTIVES<\/span><\/p>\n\n\n\n

WHAT THE CUSTOMER NEEDED<\/span><\/h3>\n\n\n\n
\n
\n
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90% of the 174 stores were set up within 72 hours<\/strong>The client’s goal was to reach 90% within the established timeframe\u2014a target that was met, with all three products correctly displayed at each point of sale.<\/p>\n\n\n\n

True nationwide coverage, including the islands<\/strong>The Balearic Islands and the Canary Islands are neither exceptions nor second-class regions\u2014they are part of the same goal and the same timeline. National coverage must be genuine, not limited to the mainland. <\/p>\n\n\n\n

Compliance with the embargo at all points of sale<\/strong>No store was allowed to display the product before the agreed-upon time. The embargo is a commitment to the manufacturer that allows for no exceptions or deviations. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

\n

“The client asked for 90%. We set our sights on 100%.<\/span> Not because the client demanded it\u2014but because we knew we could<\/span>.” <\/p>\n\n\n\n

SIG Spain Operations Team<\/p>\n<\/div><\/div>\n\n

\n

\u23af THE SOLUTION<\/span><\/p>\n\n\n\n

LOCAL TACTICS, AI-, AND TRAINING THAT SPEEDS UP<\/span> PROGRESS<\/h3>\n\n\n\n

A nationwide rollout in 72 hours can\u2019t be achieved with a centralized team that travels. It\u2019s achieved with local teams that don\u2019t need to travel, routes optimized to the fullest extent possible, and training so thorough that time spent in-store is reduced to the absolute minimum. <\/p>\n\n\n\n

\n
\n
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NETWORK OF LOCAL TACTICS IN EACH CITY INVOLVED<\/strong> Instead of deploying teams from a central location, we activated a network of local tacticians in each city included in the plan<\/strong> . This eliminates travel time between cities, avoids unnecessary transportation costs, and has the added advantage that each tactician knows their area\u2014opening hours, the specifics of each local retailer, and access to each store. <\/p>\n\n\n\n

ROUTE OPTIMIZATION USING ARTIFICIAL INTELLIGENCE<\/strong>We use AI tools to design routes for each field representative, maximizing the number of stores visited per day and minimizing travel time between retail locations. In a project where every hour counts, the difference between an optimized route and a standard route can mean the difference between meeting the deadline and missing it. <\/p>\n\n\n\n

IMPROVED TRAINING GUIDES TO REDUCE TIME SPENT IN STORE<\/strong> We redesigned the field team training guides to speed up in-store implementation without sacrificing quality. Visual, step-by-step guides with the three products clearly differentiated. Less time interpreting instructions, more time implementing. <\/p>\n\n\n\n

ADVANCE LOGISTICS TO THE CANARY AND BALEARIC ISLANDS<\/strong> The equipment for the islands was shipped early to ensure it arrived before the rollout began. The local teams in the Canary and Balearic Islands were trained and ready from day one\u2014no logistical excuses, no island-related delays. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

\n

\u23af RESULTS<\/span><\/p>\n\n\n\n

THE NUMBERSTHAT COUNT<\/span><\/h3>\n\n\n\n
\n
\n

100 %<\/span><\/p>\n\n\n\n

: STORES COMPLETED<\/p>\n\n\n\n

Customer target: 90%<\/p>\n<\/div>\n\n\n\n

\n

174<\/p>\n\n\n\n

POINTS OF SALE IN PLACE<\/p>\n\n\n\n

On time and with the lien upheld<\/p>\n<\/div>\n\n\n\n

\n

72H<\/mark><\/p>\n\n\n\n

DEADLINE MET<\/p>\n\n\n\n

Nationwide, including the islands<\/p>\n<\/div>\n\n\n\n

\n

\u2191<\/p>\n\n\n\n

EQUIPMENT RETENTION<\/p>\n\n\n\n

Improvements Compared to Previous Projects<\/p>\n<\/div>\n<\/div>\n\n\n\n

The client requested 90% within 72 hours. SIG Spain delivered 100% of the 174 stores within the established timeframe<\/strong> \u2014with inventory levels met at all points of sale and full coverage in the Balearic and Canary Islands. No exceptions, no second-class areas, no stores left pending for the next day. One noteworthy secondary result: an increase in the field team\u2019s retention rate<\/strong>. A well-organized project, with optimized routes and clear guidelines, is also a project where the team performs better. And a team that performs well is likely to return. <\/p>\n<\/div><\/div>\n\n

\n

\u23af KEY LESSONS LEARNED<\/span><\/p>\n\n\n\n

WHAT THIS PROJECT TAUGHT US<\/span><\/h3>\n\n\n\n
\n
\n
\n
\n
<\/path><\/svg><\/span>Every visit is an opportunity for business intelligence.<\/strong> A store team sees things that no sales report captures: how the competition\u2019s products are displayed, what customers ask, and how the salesperson reacts to each product. Taking advantage of that visit to gather information beyond the campaign itself isn\u2019t just a bonus\u2014it\u2019s a high-value added service that the client can use to inform their future decisions. <\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>To meet a demanding rollout KPI, you need a trained team in each area.<\/strong>There are no shortcuts. A local tactician who knows their area, understands the brand\u2019s standards, and has clear guidance can execute faster, with fewer errors, and without relying on anyone else to resolve unforeseen issues. The local network isn\u2019t a luxury\u2014it\u2019s the only way to pull off a true national rollout in 72 hours. <\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>AI in route optimization has a real and measurable impact.<\/strong> It\u2019s not technology just for show\u2014it\u2019s a tool that reduces travel time, increases the number of productive visits per day, and distributes the workload evenly among the team. On projects with tight deadlines, that extra margin can be the difference between 90% and 100%. <\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
\n

Do you have a similar project in TECHNOLOGY <\/strong>?<\/strong><\/p>\n\n\n\n

Tell us about the challenge, and we’ll tell you how we’ll solve it. We’ll get back to you in less than 24 hours. <\/p>\n\n\n\n

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REQUEST INFORMATION \u2192<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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