{"id":8751,"date":"2025-06-12T09:09:36","date_gmt":"2025-06-12T09:09:36","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/technology-case-study-2\/"},"modified":"2025-12-22T10:24:49","modified_gmt":"2025-12-22T10:24:49","slug":"technology-case-study-2","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/","title":{"rendered":"Tech retail execution: 174 stores in 72 hours"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Implement a new family of mobile devices (3 products), in 174 points of sale, in 4 different retailers, nationwide (including Balearic and Canary Islands), with embargo, in 72 hours.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Target<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>174 sales points, 90% in 72 hours<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color\" style=\"border-color:#9ccbee;border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Solution<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Search for tacticians in each of the cities involved, in order to meet the established deadline, avoiding displacements. Use of AI to define the team&#8217;s routes (maximum efficiency). Improvement of training guides for the field team (reduction of execution time in the store).<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>100% of target stores completed on time. Improvement of the retention rate of field equipment. <\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Apprenticeships<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Take advantage of the visit to collect more information about the campaign itself to help the client in their next decisions. We need a trained team in each area, to achieve the roll out kpi that the client sets us.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>174 stores. 3 products. 72 hours. And not a single one out of time.   <\/p>\n","protected":false},"featured_media":9132,"template":"","sector":[49],"class_list":["post-8751","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry","sector-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success story: retail execution in technology | SIGEspana<\/title>\n<meta name=\"description\" content=\"Technological project with in-store visibility, POS installations and data analysis to improve sales at point of sale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success story: retail execution in technology | SIGEspana\" \/>\n<meta property=\"og:description\" content=\"Technological project with in-store visibility, POS installations and data analysis to improve sales at point of sale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SIG SPAIN\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T10:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/\",\"url\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/\",\"name\":\"Success story: retail execution in technology | SIGEspana\",\"isPartOf\":{\"@id\":\"https:\/\/sigespana.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp\",\"datePublished\":\"2025-06-12T09:09:36+00:00\",\"dateModified\":\"2025-12-22T10:24:49+00:00\",\"description\":\"Technological project with in-store visibility, POS installations and data analysis to improve sales at point of sale\",\"breadcrumb\":{\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#primaryimage\",\"url\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp\",\"contentUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp\",\"width\":2560,\"height\":1920,\"caption\":\"Brand Advocate\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/sigespana.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00c9xito\",\"item\":\"https:\/\/sigespana.es\/ko\/servicios\/casos-de-exito\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tech retail execution: 174 stores in 72 hours\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sigespana.es\/#website\",\"url\":\"https:\/\/sigespana.es\/\",\"name\":\"SIG SPAIN\",\"description\":\"Field Marketing y Gesti\u00f3n del Punto de Venta\",\"publisher\":{\"@id\":\"https:\/\/sigespana.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sigespana.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sigespana.es\/#organization\",\"name\":\"SIG SPAIN\",\"url\":\"https:\/\/sigespana.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sigespana.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png\",\"contentUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png\",\"width\":4801,\"height\":1381,\"caption\":\"SIG SPAIN\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Success story: retail execution in technology | SIGEspana","description":"Technological project with in-store visibility, POS installations and data analysis to improve sales at point of sale","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/","og_locale":"en_US","og_type":"article","og_title":"Success story: retail execution in technology | SIGEspana","og_description":"Technological project with in-store visibility, POS installations and data analysis to improve sales at point of sale","og_url":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/","og_site_name":"SIG SPAIN","article_modified_time":"2025-12-22T10:24:49+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/","url":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/","name":"Success story: retail execution in technology | SIGEspana","isPartOf":{"@id":"https:\/\/sigespana.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#primaryimage"},"image":{"@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#primaryimage"},"thumbnailUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp","datePublished":"2025-06-12T09:09:36+00:00","dateModified":"2025-12-22T10:24:49+00:00","description":"Technological project with in-store visibility, POS installations and data analysis to improve sales at point of sale","breadcrumb":{"@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#primaryimage","url":"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp","contentUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp","width":2560,"height":1920,"caption":"Brand Advocate"},{"@type":"BreadcrumbList","@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sigespana.es\/en\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00c9xito","item":"https:\/\/sigespana.es\/ko\/servicios\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Tech retail execution: 174 stores in 72 hours"}]},{"@type":"WebSite","@id":"https:\/\/sigespana.es\/#website","url":"https:\/\/sigespana.es\/","name":"SIG SPAIN","description":"Field Marketing y Gesti\u00f3n del Punto de Venta","publisher":{"@id":"https:\/\/sigespana.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sigespana.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sigespana.es\/#organization","name":"SIG SPAIN","url":"https:\/\/sigespana.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sigespana.es\/#\/schema\/logo\/image\/","url":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png","contentUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png","width":4801,"height":1381,"caption":"SIG SPAIN"},"image":{"@id":"https:\/\/sigespana.es\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-scaled.webp",2560,1920,false],"thumbnail":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-150x150.webp",150,150,true],"medium":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-300x225.webp",300,225,true],"medium_large":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-768x576.webp",768,576,true],"large":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-1024x768.webp",1024,768,true],"1536x1536":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-1536x1152.webp",1536,1152,true],"2048x2048":["https:\/\/sigespana.es\/wp-content\/uploads\/2024\/11\/IMG-1257-1-2048x1536.webp",2048,1536,true]},"uagb_author_info":{"display_name":"Ivan Gonzalez","author_link":"https:\/\/sigespana.es\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"174 stores. 3 products. 72 hours. And not a single one out of time.","_links":{"self":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/caso_exito\/8751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/caso_exito"}],"about":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/types\/caso_exito"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media\/9132"}],"wp:attachment":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media?parent=8751"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/sector?post=8751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}