{"id":8748,"date":"2025-06-12T13:31:03","date_gmt":"2025-06-12T13:31:03","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/banking-case-study\/"},"modified":"2025-12-22T10:24:27","modified_gmt":"2025-12-22T10:24:27","slug":"banking-case-study","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/","title":{"rendered":"Banking visibility optimization"},"content":{"rendered":"\n
\n
\n
\n

Challenge<\/p>\n<\/div>\n\n\n\n

\n

To increase the use of a specific payment card by users in small businesses.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Target<\/p>\n<\/div>\n\n\n\n

\n

Place visibility and perform terminal tests in 44% of the stores visited.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Solution<\/p>\n<\/div>\n\n\n\n

\n

Exclusive field team for this project, which visits according to routes predetermined by the management team, with the necessary visibility materials and knowledge to approach the terminal test, and overcome the objections encountered when visiting points of sale without prior appointment.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Results<\/p>\n<\/div>\n\n\n\n

\n

+ more than 62,000 establishments visited in one year. 53% with new material implanted, and 57% with terminal test performed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Apprenticeships<\/p>\n<\/div>\n\n\n\n

\n

The previous cleaning of the database of establishments and the use of route optimization tools are key to optimize the results of the visits.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We transformed a visibility challenge into more than 62,000 opportunities seized.<\/p>\n","protected":false},"featured_media":8086,"template":"","sector":[51],"class_list":["post-8748","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry","sector-banking"],"yoast_head":"\nBanking retail execution success story | SIGEspana<\/title>\n<meta name=\"description\" content=\"Learn how we improved customer experience in financial branches through audits, POS visibility and execution of retail strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banking retail execution success story | SIGEspana\" \/>\n<meta property=\"og:description\" content=\"Learn how we improved customer experience in financial branches through audits, POS visibility and execution of retail strategies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"SIG SPAIN\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T10:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/\",\"url\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/\",\"name\":\"Banking retail execution success story | SIGEspana\",\"isPartOf\":{\"@id\":\"https:\/\/sigespana.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png\",\"datePublished\":\"2025-06-12T13:31:03+00:00\",\"dateModified\":\"2025-12-22T10:24:27+00:00\",\"description\":\"Learn how we improved customer experience in financial branches through audits, POS visibility and execution of retail strategies\",\"breadcrumb\":{\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#primaryimage\",\"url\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png\",\"contentUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png\",\"width\":925,\"height\":490},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/sigespana.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00c9xito\",\"item\":\"https:\/\/sigespana.es\/ko\/servicios\/casos-de-exito\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Banking visibility optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sigespana.es\/#website\",\"url\":\"https:\/\/sigespana.es\/\",\"name\":\"SIG SPAIN\",\"description\":\"Field Marketing y Gesti\u00f3n del Punto de Venta\",\"publisher\":{\"@id\":\"https:\/\/sigespana.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sigespana.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sigespana.es\/#organization\",\"name\":\"SIG SPAIN\",\"url\":\"https:\/\/sigespana.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sigespana.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png\",\"contentUrl\":\"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png\",\"width\":4801,\"height\":1381,\"caption\":\"SIG SPAIN\"},\"image\":{\"@id\":\"https:\/\/sigespana.es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Banking retail execution success story | SIGEspana","description":"Learn how we improved customer experience in financial branches through audits, POS visibility and execution of retail strategies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Banking retail execution success story | SIGEspana","og_description":"Learn how we improved customer experience in financial branches through audits, POS visibility and execution of retail strategies","og_url":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/","og_site_name":"SIG SPAIN","article_modified_time":"2025-12-22T10:24:27+00:00","og_image":[{"width":925,"height":490,"url":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/","url":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/","name":"Banking retail execution success story | SIGEspana","isPartOf":{"@id":"https:\/\/sigespana.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#primaryimage"},"image":{"@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png","datePublished":"2025-06-12T13:31:03+00:00","dateModified":"2025-12-22T10:24:27+00:00","description":"Learn how we improved customer experience in financial branches through audits, POS visibility and execution of retail strategies","breadcrumb":{"@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#primaryimage","url":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png","contentUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png","width":925,"height":490},{"@type":"BreadcrumbList","@id":"https:\/\/sigespana.es\/en\/services\/case-studies\/banking-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sigespana.es\/en\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00c9xito","item":"https:\/\/sigespana.es\/ko\/servicios\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Banking visibility optimization"}]},{"@type":"WebSite","@id":"https:\/\/sigespana.es\/#website","url":"https:\/\/sigespana.es\/","name":"SIG SPAIN","description":"Field Marketing y Gesti\u00f3n del Punto de Venta","publisher":{"@id":"https:\/\/sigespana.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sigespana.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sigespana.es\/#organization","name":"SIG SPAIN","url":"https:\/\/sigespana.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sigespana.es\/#\/schema\/logo\/image\/","url":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png","contentUrl":"https:\/\/sigespana.es\/wp-content\/uploads\/2025\/06\/ALTERNATE-LOGOTYPE-WHITE-scaled.png","width":4801,"height":1381,"caption":"SIG SPAIN"},"image":{"@id":"https:\/\/sigespana.es\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png",925,490,false],"thumbnail":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3-150x150.png",150,150,true],"medium":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3-300x159.png",300,159,true],"medium_large":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3-768x407.png",768,407,true],"large":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png",925,490,false],"1536x1536":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png",925,490,false],"2048x2048":["https:\/\/sigespana.es\/wp-content\/uploads\/2025\/07\/Banca-3.png",925,490,false]},"uagb_author_info":{"display_name":"Ivan Gonzalez","author_link":"https:\/\/sigespana.es\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"We transformed a visibility challenge into more than 62,000 opportunities seized.","_links":{"self":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/caso_exito\/8748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/caso_exito"}],"about":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/types\/caso_exito"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media\/8086"}],"wp:attachment":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media?parent=8748"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/sector?post=8748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}