{"id":8747,"date":"2025-07-28T07:34:32","date_gmt":"2025-07-28T07:34:32","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/cosmetics-case-study\/"},"modified":"2025-12-22T10:24:12","modified_gmt":"2025-12-22T10:24:12","slug":"cosmetics-case-study","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/cosmetics-case-study\/","title":{"rendered":"Cosmetics retail transformation"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>To change the furniture of a brand, massively in the Cosmetics and Perfumery channel, in the shortest possible time, counting only on morning hours for in-store execution.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Target<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>464 points of sale in 55 working days.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color\" style=\"border-color:#9ccbee;border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Solution<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Logistics management, and coordination of freelancers, point of sale manager and store, so that everything is correctly synchronized.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>100% of the objectives achieved in all zones except Valencia, due to the DANA effect.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Apprenticeships<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Having the support of retailers for this type of campaign is crucial for everything to go smoothly.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Massive change of furniture&#8230; in record time and only in the morning hours.<\/p>\n","protected":false},"featured_media":8128,"template":"","sector":[50],"class_list":["post-8747","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry","sector-cosmetics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosmetics retail execution case study | SIGEspana<\/title>\n<meta name=\"description\" content=\"See how we helped a cosmetics brand increase shopper engagement with PLV installation, in-store audits and improved merchandising execution\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/cosmetics-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosmetics retail execution case study 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