{"id":8746,"date":"2025-07-28T07:38:47","date_gmt":"2025-07-28T07:38:47","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/technology-case-study\/"},"modified":"2025-12-22T10:23:53","modified_gmt":"2025-12-22T10:23:53","slug":"technology-case-study","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study\/","title":{"rendered":"Tech commercial execution that sells"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Improve the in-store shopping experience for users of this brand of technology \/ mobile devices.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Target<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Improve the level of attention received by the user in the store from the prescribers.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color\" style=\"border-color:#9ccbee;border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Solution<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Annual training plan, on-site and online, for the employees of the most important retailers in this sector, on the new devices and their new functionalities, competitive advantages, cross-selling with accessories.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Brand ambassadors at the point of sale, with maximum knowledge to sell more and better.10,708 trainings carried out in 2024.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Apprenticeships<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Continuous training positions you as a leader at the point of sale, both in terms of brand awareness and sales.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowledge sells. And that&#8217;s what we train for.<\/p>\n","protected":false},"featured_media":8407,"template":"","sector":[49],"class_list":["post-8746","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry","sector-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technology retail execution case study | SIGEspana<\/title>\n<meta name=\"description\" content=\"Example of how a tech brand optimized in-store presence with audits, execution services and shopper-focused retail intelligence solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/technology-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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