{"id":12079,"date":"2026-04-30T08:58:06","date_gmt":"2026-04-30T08:58:06","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/point-of-sale-display-installation-at-farma\/"},"modified":"2026-07-29T10:29:20","modified_gmt":"2026-07-29T10:29:20","slug":"point-of-sale-display-installation-at-farma","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/point-of-sale-display-installation-at-farma\/","title":{"rendered":"Point-of-Sale Display Installation at Farma"},"content":{"rendered":"\n
\n

\u23af THE CHALLENGE<\/span><\/p>\n\n\n\n

A COMPLEX PROJECT
WITH VERY TIGHT DEADLINES<\/span><\/h2>\n\n\n\n

Complete the entire process from start to finish in just 3 weeks<\/strong>, simultaneously coordinating schedules with pharmacies, managing the logistics of point-of-sale materials, and setting up displays at 560 retail locations nationwide\u2014while accounting for unforeseen weather conditions.<\/p>\n<\/div><\/div>\n\n\n\n

\n

\u23af OBJECTIVES<\/span><\/p>\n\n\n\n

WHAT WERE WE SUPPOSED
TO ACHIEVE?<\/h3>\n\n\n\n
\n
\n
\n

\ud83c\udfaf Roll out promotional point-of-sale displays in 560 pharmacies<\/strong> nationwide within a maximum of 3 weeks<\/p>\n\n\n\n

\ud83d\udcca Audit the activities and point of sale at each pharmacy visited, using verifiable evidence<\/p>\n\n\n\n

\ud83e\udd1d Coordinate three parties simultaneously: the call center, the logistics partner, and the field team<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

” COORDINATION<\/mark> BETWEEN THE CALL CENTER, LOGISTICS, AND THE FIELD WAS THE KEY THAT MADE IT POSSIBLE.”<\/p>\n\n\n\n

SIG Spain Operations Team<\/p>\n<\/div><\/div>\n\n\n\n

\n

\u23af THE SOLUTION<\/span><\/p>\n\n\n\n

THREE PIECES THAT
FIT TOGETHER PERFECTLY<\/span><\/h3>\n\n\n\n
\n
\n
\n

DEDICATED CALL CENTER TEAM<\/strong>
We make preliminary calls to each pharmacy to schedule the visit date, clean up the database, and relay any issues to the client before dispatching the field team.<\/p>\n\n\n\n

SPECIALIZED LOGISTICS PARTNER<\/strong>
We have a logistics partner with experience in the pharmaceutical sector that ensured the POS materials arrived on time and in good condition at every point of sale, without any damage or delays.<\/p>\n\n\n\n

EXPERT PHARMA FIELD TEAM<\/strong>
Professionals with specific experience in the pharmacy channel, with their own vehicles for transporting materials and trained in implementation and audit protocols.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

\u23af RESULTS<\/span><\/p>\n\n\n\n

THE NUMBERS
SAY IT ALL<\/h3>\n\n\n\n
\n
\n

529<\/p>\n\n\n\n

PHARMACIES VISITED:
SUCCESSFULLY<\/p>\n<\/div>\n\n\n\n

\n

8<\/p>\n\n\n\n

NEGATIVE RESULTS THROUGHOUT
THE PROCESS<\/p>\n<\/div>\n\n\n\n

\n

3SEM<\/mark><\/p>\n\n\n\n

TOTAL DURATION,
INCLUDING INCIDENTS<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

94%<\/mark><\/p>\n\n\n\n

SUCCESS RATE COMPARED
TO THE INITIAL TARGET<\/p>\n<\/div>\n\n\n\n

\n

0<\/p>\n\n\n\n

DELAYS IN
MATERIAL DELIVERY<\/p>\n<\/div>\n\n\n\n

\n

100%<\/mark><\/p>\n\n\n\n

AUDIT COMPLETED
WITH EVIDENCE<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

\u23af KEY LESSONS LEARNED<\/span><\/p>\n\n\n\n

WHAT WE’RE TAKING AWAY
FOR THE NEXT PROJECT<\/h3>\n\n\n\n
\n
\n
\n
\n
<\/path><\/svg><\/span>Review the database before the project to analyze geographic dispersion and optimize the field team’s routes.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>Analyze actual visit times\u2014not just the setup time, but also travel and administrative tasks at each location.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>Pre-calls from the call center help clean the database, detect issues, and decide whether or not to visit each establishment.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>It is essential to provide the field team with their own vehicles to transport POS (Point of Sale) material.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>Account for call management in case of refusals, establishing a clear action protocol and client communication.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Do you have a similar project in the pharmaceutical industry?<\/strong><\/p>\n\n\n\n

Tell us about the challenge, and we’ll tell you how we’ll solve it. We’ll get back to you in less than 24 hours. <\/p>\n\n\n\n

\n
REQUEST INFORMATION \u2192<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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