{"id":12079,"date":"2026-04-30T08:58:06","date_gmt":"2026-04-30T08:58:06","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/point-of-sale-display-installation-at-farma\/"},"modified":"2026-06-19T06:51:19","modified_gmt":"2026-06-19T06:51:19","slug":"point-of-sale-display-installation-at-farma","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/point-of-sale-display-installation-at-farma\/","title":{"rendered":"Point-of-Sale Display Installation at Farma"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color wp-block-paragraph\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Complete the entire process from start to finish in three weeks, while coordinating dates with pharmacies, logistics, setup, and so on\u2026\u200b<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color wp-block-paragraph\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Target<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Roll out promotional point-of-purchase displays in 560 pharmacies.<br\/>Evaluate the campaign and the point of sale.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color wp-block-paragraph\" style=\"border-color:#9ccbee;border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Solution<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Assign a call center team to make preliminary calls to pharmacies to schedule visit dates.<br\/>Work with a specialized logistics partner to ensure that materials arrive at their destination on time and in good condition.<br\/>Field team with experience in the pharmaceutical sector.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color wp-block-paragraph\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">529 pharmacies visited, \u200b<br\/>only 8 refusals\u200b<br\/>3 weeks of activity (including weather-related factors)<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color wp-block-paragraph\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Apprenticeships<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Review the database to analyze dispersion across areas\u200b<br\/>Study visit times (not just implementation)\u200b<br\/>Preliminary calls help us refine the database, relay issues to the client, and decide whether or not to visit that location.\u200b<br\/>Need for vehicles to transport equipment.\u200b<br\/>Consider call management (in cases of refusals where visits are ultimately not made).<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Challenge Complete the entire process from start to finish in three weeks, while coordinating dates with pharmacies, logistics, setup, and so on\u2026\u200b Target Roll out promotional point-of-purchase displays in 560 pharmacies.Evaluate the campaign and the point of sale. Solution Assign a call center team to make preliminary calls to pharmacies to schedule visit dates.Work with [&hellip;]<\/p>\n","protected":false},"featured_media":11752,"template":"","sector":[53],"class_list":["post-12079","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry","sector-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Installation of POS displays in pharmacies: 529 points of sale<\/title>\n<meta name=\"description\" content=\"We coordinated the call center, logistics, and field team to install point-of-purchase displays in 560 pharmacies. We made 529 visits in just 3 weeks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/point-of-sale-display-installation-at-farma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Installation of POS displays in pharmacies: 529 points of sale\" \/>\n<meta property=\"og:description\" content=\"We coordinated the call center, logistics, and field team to install point-of-purchase displays in 560 pharmacies. 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Solution Assign a call center team to make preliminary calls to pharmacies to schedule visit dates.Work with&hellip;","_links":{"self":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/caso_exito\/12079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/caso_exito"}],"about":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/types\/caso_exito"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media\/11752"}],"wp:attachment":[{"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/media?parent=12079"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/sigespana.es\/en\/wp-json\/wp\/v2\/sector?post=12079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}