{"id":11133,"date":"2025-12-22T10:02:14","date_gmt":"2025-12-22T10:02:14","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/case-study-fmcg-sector-2\/"},"modified":"2026-08-27T13:01:55","modified_gmt":"2026-08-27T13:01:55","slug":"heavy-logistics-in-record-time","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/heavy-logistics-in-record-time\/","title":{"rendered":"Heavy logistics in record time"},"content":{"rendered":"\n
\n

\u23af THE CHALLENGE<\/span><\/p>\n\n\n\n

MOVING WHAT NO ONE<\/span> WANTED TO MOVE<\/h2>\n\n\n\n

The client needed to set up a promotional display in 125 hypermarkets and supermarkets<\/strong> throughout Spain in just 3 days. So far, so good\u2014a typical retail execution project. The problem lay elsewhere: the materials.

The displays and the header that made up the island were large and heavy<\/strong> \u2014the kind of point-of-sale display that doesn\u2019t fit in a standard van, that not just anyone can handle, and that requires special vehicles, loading permits, and crews with experience in heavy-duty assembly. A logistical error in this type of project isn\u2019t just a one-day delay\u2014it puts the entire campaign at risk.

The brand needed someone to handle the logistics from start to finish, coordinate the field team, and ensure the rollout was completed<\/strong> on time\u2014 without operational chaos affecting the client.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\n

\u23af OBJECTIVES<\/span><\/p>\n\n\n\n

WHAT THE CUSTOMER NEEDED<\/span><\/h3>\n\n\n\n
\n
\n
\n

Specialized transportation from the logistics platform<\/strong>

Handling the transport of heavy and bulky goods from the customer\u2019s warehouse to each point of sale, without incidents or damage.<\/p>\n\n\n\n

Complete island setup in 125 stores<\/strong>

Install 5 display units plus 1 end cap per store in all assigned hypermarkets and supermarkets within just 3 days.<\/p>\n\n\n\n

Nationwide coverage with no deviations<\/strong>

Ensure the highest possible implementation rate, documenting any incidents with a justified cause and full traceability.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

“The client didn’t see the chaos behind<\/span> the scenes. They only saw results<\/span>. That’s exactly how it has to be.” <\/p>\n\n\n\n

SIG Spain Operations Team<\/p>\n<\/div><\/div>\n\n\n\n

\n

\u23af THE SOLUTION<\/span><\/p>\n\n\n\n

CUSTOMIZED LOGISTICS,
EXPERT TEAM<\/span><\/h3>\n\n\n\n

The key to this project wasn’t the in-store execution\u2014we always have that under control. The key was solving the logistical problem before it reached the point of sale. We coordinated each phase so that the field team only had to do one thing: set it up. <\/p>\n\n\n\n

\n
\n
\n

MATERIAL ANALYSIS AND LOGISTICS PLANNING<\/strong>

We assessed the weight, dimensions, and composition of the display units and the header to determine what type of transportation each retail location required. Not all stores have the same access conditions or the same loading docks. <\/p>\n\n\n\n

SPECIALIZED VEHICLE RENTAL
<\/strong>
We manage vehicle rentals with the appropriate load capacity to transport POS materials from the client’s logistics platform to each store. No improvisation: the right vehicle for each route and each type of store. <\/p>\n\n\n\n

ASSIGNMENT OF SPECIALIZED TEAM FOR POS ASSEMBLY
<\/strong>
We assigned a team of 27 people from SIG Spain<\/strong> with specific experience in assembling large-format POS displays. Each person knew exactly what to assemble, how, and in what order\u2014no need for improvisation in the store. <\/p>\n\n\n\n

REAL-TIME COORDINATION AND MONITORING
<\/strong>
We maintain ongoing communication with the client throughout the entire project. Any issues at the store\u2014such as a renovation site or a disagreement between headquarters\u2014were documented and reported immediately so that the client always had full visibility into the project\u2019s status. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

\u23af RESULTS<\/span><\/p>\n\n\n\n

THE NUMBERS
SAY IT ALL<\/h3>\n\n\n\n
\n
\n

98%<\/span><\/p>\n\n\n\n

IMPLEMENTATION COMPLETED<\/p>\n\n\n\n

Of the 125 schools included in the action plan<\/p>\n<\/div>\n\n\n\n

\n

3 days<\/span><\/p>\n\n\n\n

TOTAL DURATION<\/p>\n\n\n\n

National implementation in record time<\/span><\/p>\n<\/div>\n\n\n\n

\n

27 people<\/span><\/p>\n\n\n\n

TEAM DEPLOYED<\/p>\n\n\n\n

Specialists in large-format POS display installation<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

The 2% that was not implemented is entirely due to factors beyond SIG Spain\u2019s control: stores undergoing renovations or disagreements between retail headquarters and the brand. Each case was documented and communicated to the client in real time, with supporting evidence and justification. No incidents attributable to the implementation.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\n

\u23af KEY LESSONS LEARNED<\/span><\/p>\n\n\n\n

WHAT THIS PROJECT
TAUGHT US<\/span><\/h3>\n\n\n\n
\n
\n
\n
\n
<\/path><\/svg><\/span>Provide a quote based on actual figures, not estimates.<\/strong>\u00a0In projects involving large-format POS displays, any deviation in weight or dimensions has a direct impact on logistics costs. Detailed information about the materials prior to the proposal is not just a minor detail\u2014it is the basis for the budget.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>Smooth communication with the customer is part of the service.<\/strong>In projects with high operational complexity, the client needs constant visibility. Anticipating issues and communicating them with context builds trust\u2014even when there are problems beyond your control.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/span>Special shipping requires specific planning for each point of sale.<\/strong>Not all hypermarkets and supermarkets have the same access conditions. Mapping out the specific features of each location before the event helps avoid surprises on the day of setup.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n

Do you have a similar project in the FMCG sector?<\/strong><\/p>\n\n\n\n

Tell us about the challenge, and we’ll tell you how we’ll solve it. We’ll get back to you in less than 24 hours. <\/p>\n\n\n\n

\n
REQUEST INFORMATION \u2192<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

We coordinated transportation, storage, and assembly so that everything would arrive on time, without delays or mistakes, and the client didn’t even notice the chaos behind the scenes.<\/p>\n","protected":false},"featured_media":12317,"template":"success-cases-template","sector":[],"class_list":["post-11133","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFMCG success story in Spain<\/title>\n<meta name=\"description\" content=\"Implementation of FMCG POS in Spain: special transport and assembly of promotional island in 125 hypermarkets and supermarkets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/heavy-logistics-in-record-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FMCG 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