{"id":11126,"date":"2025-12-22T09:54:30","date_gmt":"2025-12-22T09:54:30","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/case-study-fmcg-sector\/"},"modified":"2026-08-27T13:01:55","modified_gmt":"2026-08-27T13:01:55","slug":"express-fmcg-display-rollout","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/express-fmcg-display-rollout\/","title":{"rendered":"Express FMCG display rollout"},"content":{"rendered":"\n
\n

\u23af THE CHALLENGE<\/span><\/p>\n\n\n\n

WHEN MATERIALS ARRIVE LATE<\/span> BUT THE DEADLINE STAYS THE SAME<\/h2>\n\n\n\n

A dairy brand needed to launch a new product at 77 retail locations on the peninsula<\/strong> within 5 days. The plan was clear: set up a display in each store, coordinated and executed by an experienced field team. So far, so good. The problem arose before the installation even began: the client\u2019s materials arrived late.<\/strong> In a project with a fixed launch date\u2014a launch can\u2019t wait\u2014that meant the time available to set up, organize, and distribute the displays was drastically reduced. There was no room for improvisation. The question was whether SIG Spain could absorb that delay without it affecting the point of sale. And the answer was yes. <\/p>\n<\/div><\/div>\n\n

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\u23af OBJECTIVES<\/span><\/p>\n\n\n\n

WHAT THE CUSTOMER NEEDED<\/span><\/h3>\n\n\n\n
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Rollout at 77 retail locations in 5 days<\/strong>Set up the display for the new product launch at each assigned retail location on time, despite the delay in receiving materials.<\/p>\n\n\n\n

Express logistics management of materials<\/strong>Handle, sort, and ship the displays via express delivery to ensure they arrive at the store before the rollout begins.<\/p>\n\n\n\n

Nationwide coverage with no implementation issues<\/strong>Ensure the highest possible implementation rate, with full traceability of any POS not completed due to external causes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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“Only with an experienced<\/span> team can you turn a client’s delay into a flawless result. Improvisation isn’t a strategy\u2014 experience is<\/span>.” <\/p>\n\n\n\n

SIG Spain Operations Team<\/p>\n<\/div><\/div>\n\n

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\u23af THE SOLUTION<\/span><\/p>\n\n\n\n

EXPERIENCE THAT HANDS<\/span> YOU THE UNEXPECTED<\/h3>\n\n\n\n

When materials arrive late, the standard response is to delay implementation. SIG Spain\u2019s response was different: it sped up logistics to make up for lost time without changing the implementation date. The team had already handled similar situations\u2014that experience was crucial. <\/p>\n\n\n\n

\n
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URGENT RECEIPT AND SORTING OF MATERIALS<\/strong> Upon receiving the materials late, the team immediately began sorting them by language and geographic region. Each exhibitor was assigned to the correct point of sale without wasting a minute in the process. <\/p>\n\n\n\n

EXPRESS DELIVERY<\/strong> Instead of the planned standard transport, we arranged for the displays to be shipped directly to each point of sale via express delivery. The additional cost was justified by the alternative: delaying the launch. <\/p>\n\n\n\n

DEPLOYMENT OF THE SPECIALIZED FIELD TEAM<\/strong> We mobilized 26 people from SIG Spain with more than 10 years of experience<\/strong> in this type of implementation. The team\u2019s expertise allowed them to resolve any issues on-site without having to escalate them or improvise solutions on the fly. <\/p>\n\n\n\n

MONITORING AND CLOSURE WITH POINT-OF-SALE EVIDENCE<\/strong> Each installation was documented with real-time evidence. The three points of sale that were not completed\u2014due to renovations or restrictions at the center\u2014were immediately reported to the client with a valid reason, to maintain full traceability of the project. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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\u23af RESULTS<\/span><\/p>\n\n\n\n

THE NUMBERSTHAT COUNT<\/span><\/h3>\n\n\n\n
\n
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74 POS<\/span><\/p>\n\n\n\n

IMPLEMENTED ON TIME<\/p>\n\n\n\n

Of the 77 in the action plan<\/p>\n<\/div>\n\n\n\n

\n

5 days<\/span><\/p>\n\n\n\n

DEADLINE MET<\/p>\n\n\n\n

Despite the delay in receiving materials<\/p>\n<\/div>\n\n\n\n

\n

26 people<\/span><\/p>\n\n\n\n

TEAM DEPLOYED<\/p>\n\n\n\n

Over 10 years of experience in point-of-purchase advertising<\/p>\n<\/div>\n<\/div>\n\n\n\n

The three retail locations that have not been opened are due exclusively to reasons unrelated to implementation: locations undergoing renovations or installation restrictions imposed by the establishments themselves. The initial delay in receiving materials did not cause any deviation from the launch date.<\/strong><\/p>\n<\/div><\/div>\n\n

\n

\u23af KEY LESSONS LEARNED<\/span><\/p>\n\n\n\n

WHAT THIS PROJECT TAUGHT US<\/span><\/h3>\n\n\n\n
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<\/path><\/svg><\/span>Order requests must arrive on time\u2014every time.<\/strong> An empty display at the point of sale at the time of launch is no minor detail: it\u2019s the product\u2019s first impression. Ensuring that inventory arrives before the promotional materials is a responsibility that must be made clear from the briefing onward. <\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
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<\/path><\/svg><\/span>The team’s experience is the best contingency plan.<\/strong> When an unexpected issue arises\u2014and in field projects, something always comes up\u2014the difference between resolving it and escalating it lies in how many times the team has encountered that problem before. Experience isn\u2019t just a bonus\u2014it\u2019s the guarantee that the project will be successful. <\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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<\/path><\/svg><\/span>Express shipping should be planned for as an option, not as a surprise.<\/strong> Including a logistics contingency plan\u2014and its associated cost\u2014in the initial planning allows for a swift response without last-minute negotiations when time is of the essence.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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Do you have a similar project in the FMCG sector?<\/strong><\/p>\n\n\n\n

Tell us about the challenge, and we’ll tell you how we’ll solve it. We’ll get back to you in less than 24 hours. <\/p>\n\n\n\n

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REQUEST INFORMATION \u2192<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

With a team of 26 people and expedited shipping, we overcame delays in receiving materials and set up the displays just in time.<\/p>\n","protected":false},"featured_media":11739,"template":"success-cases-template","sector":[52],"class_list":["post-11126","caso_exito","type-caso_exito","status-publish","has-post-thumbnail","hentry","sector-fmgc-en"],"yoast_head":"\nImplementation of FMCG displays in Spain<\/title>\n<meta name=\"description\" content=\"Discover our success story in logistics management and display assembly for a new launch in 77 POS in record time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sigespana.es\/en\/services\/case-studies\/express-fmcg-display-rollout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementation of FMCG displays in Spain\" 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