{"id":11120,"date":"2025-12-22T09:33:46","date_gmt":"2025-12-22T09:33:46","guid":{"rendered":"https:\/\/sigespana.es\/servicios\/casos-de-exito\/case-study-pharmaceutical-sector\/"},"modified":"2025-12-22T10:23:16","modified_gmt":"2025-12-22T10:23:16","slug":"case-study-pharmaceutical-sector","status":"publish","type":"caso_exito","link":"https:\/\/sigespana.es\/en\/services\/case-studies\/case-study-pharmaceutical-sector\/","title":{"rendered":"Pharma brand vs. generic: POS victory"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>That the pharmacy should sell this product when the consumer requires a generic.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Target<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Visit 1500 pharmacies to reactivate a drug brand referral in this channel.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color\" style=\"border-color:#9ccbee;border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Solution<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Visit the pharmacy on behalf of the brand, to inform them in a personalized way, and supported by graphic material, to achieve this reactivation of the brand.<br\/>Tailor-made team, with a qualified profile and experience in this pharmacy channel and its profiles.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>More than 2300 visits carried out with a result of 98 % in reactivation of the brand. 100 % of GIS, since the failures are due to causes beyond our control (POS closed, under renovation or not in the presence of the person in charge).  <\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center has-border-color has-primary-border-color\" style=\"border-style:solid;border-width:5px;border-radius:9px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Apprenticeships<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The visit brings more value than initially envisaged: it reactivates the product, improves the brand image and detects business opportunities.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Through strategy, training, and on-site 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