SIG España

Trade Marketing for Tech Brands

Your campaign is brilliant. Our job is to make it shine in-store, on time, and flawlessly.

At SIG Spain, we’ve been transforming retail spaces into true innovation showcases for over 30 years. We take on your challenges as our own — from logistics coordination and fixture installation to flawless planogram execution and real-time reporting. Service, innovation, and excellence — delivered at the speed your technology demands.

What We Do for Your Tech Brand

  • Reception & staging of furniture, displays, and devices.
  • Express in-store installations without disrupting retail operations.
  • Planogram execution exactly as designed by your team.
  • NPI synchronization: all stores updated on the same day.
  • Photo audits + KPIs available 24/7 via our cloud platform.
  • Reverse logistics and maintenance to prevent product obsolescence at shelf.

We Build Your Perfect Store (Brand Advocacy)

  • For brands requiring consistent presence, we deploy expert field teams who visit your retail locations regularly. They analyze shopper insights, train store staff, optimize brand materials, and ensure every store looks perfect — every day.

Why Choose SIG?

  • Operational excellence: if we can’t exceed expectations, we don’t take the project.
  • True co-creation: we redesign processes when it leads to better results.
  • Agility + precision: synchronized shelves and launches; zero improvisation.
  • On-the-ground expertise: we work in-store, not from afar.
  • Proprietary technology: live data, geotagged photos, and customizable dashboards.

Our 3-Step Method

  • Tailored team → We recruit and train technical profiles for your category (audio, gaming, smart home…).
  • Proactive management → A dedicated account team tracks daily objectives, incidents, and KPIs.
  • Tools + processes → A digital workflow that prevents deviations and triggers corrective actions before they occur.

Success Stories (confidential brands, real results)

  • Premium audio launch · 382 stores synchronized in 48h · Sell-out +28% in Q1.
  • Gaming corner · Modular setup across 6 countries · 4:1 ROI in 90 days.
  • Brand Advocate program · 1200 visits/month · 97% planogram compliance.

Is Your Next Campaign Ready?

Let’s talk now and discover how we can bring your innovation to shelf — without delays, without errors, and with data to prove it.