Strategic Solutions for the Petcare Industry

Operational excellence for those who see pets as family

In the Petcare world, purchasing decisions are deeply emotional. To make your brand stand out, you need more than a great product — you need flawless execution at the point of sale. At SIG Spain, we combine innovation, service, and empathy to transform every corner of the store into a space where your brand comes to life and drives sell-through.

Our In-Store Impact

POS Management & Active Planogramming · Proactive restocking, inventory control, and optimal facing for food, treats, and accessories.
Delicate installations · Setup of gondolas, adoption corners, and themed displays without disrupting operations.
Emotionally driven promotions · Campaigns for World Pet Day, adoption seasons, or product launches with “pet-friendly” storytelling.
Commercial audits + geolocated photos · Real-time KPIs and alerts to correct deviations on the same day.
Staff training · Sales techniques and consultative advice to build trust with discerning pet parents.
Specialized logistics · On-time delivery of bulky displays and fragile products without loss.

Point of Sale Management

Point of Sale Implementations

Brand Advocate

Point of Sale Promotion

Commercial Audit

Training

The SIG Spain Method

Petcare briefing → We understand your category (food, hygiene, accessories…) and sell-out goals.
Synchronized rollout plan → All stores ready on the same date for a unified campaign launch.
In-store execution → Expert pet retail teams implement and document each action.
24/7 reporting → Dashboards with photos, metrics, and actionable insights.
Feedback & optimization → Continuous improvement to reduce stockouts and fine-tune messaging.

Why Petcare Brands Choose SIG Spain

- Excellence without compromise · If we can’t exceed expectations, we won’t take the project.
- Pet-friendly empathy · We speak the language of pet parents and reinforce trust at the shelf.
- Agile and precise logistics · From fragile treats to large displays, everything arrives on time.
- Data that drives action · Full visibility for your Trade Marketing team.
- European scalability · Roll out your campaign in any SIG Group market.

Success Stories That Wag Tails

Premium snack campaign · 310 stores implemented in 72h · +42% sell-through in the first month.
Responsible adoption corner · 1,500+ leads generated · +60% social media engagement.
Veterinary training program · 650 professionals trained · +30% upselling in supplements.